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Author Archive: OMG Admin
Understanding color psychology for creating a unique brand identity
Believe it or not, humans rely on visual cues to make purchase decisions. Unless a brand uses colors in the right way, they cannot expect to get the attention of their customers, who are already barraged by a slew of advertisements. That is why it's important for brands to understand the term “color psychology” in its true sense.
Four Tips To Target The Right Keywords For SEO Success
Keywords are gaining increasing importance as SEO is becoming a survival factor for brands in the digital space. The essence of SEO is the keywords which users type into the search box. As search engines are becoming stricter in terms of the type of content they rank, brands can't afford to underestimate the importance of well-researched, well-planned keywords.
5 Ways To Integrate Social Media Into Your Marketing Strategy
Ever since social media channels such as Facebook, Twitter, Instagram, Pinterest and a few others came into being, marketing has stepped up to a whole new level. As these channels became a destination for consumers, brands can't help but integrate social media marketing into their overall marketing strategy.
Finance Your Startup With These Five Amazing Tips
Most of the entrepreneurs from all over the world tend to give up on their dreams because they don’t get enough funds. As you aspire to be an entrepreneur, you are aware of the difficulties you have to face to obtain funds. However, with these five amazing tips, it will be much easier to finance for your startup.
Decoding The Online Shopping Surge
The festive season has just bid us adieu but the festive hangover refuses to leave us. The gala celebrations with family, the joy of festivities and binging on delicacies has remained the same over the years.
Digital Transformation: Hype Or Innovation?
There’s no escaping the fact that digitization has seeped into every possible sector. Whether as consumers or as industries, we have all been a part of the digital transformation wave.
How Good Content Enhances SEO And Drives Traffic To The Pinnacle
The whole confusion between search engine optimization and content marketing is taking new turns while some of us just sit and ponder, how different are they from one another? The whole question of whether they go parallel with each other or not have made a lot of people sit down and think. The coherence of SEO and content marketing is all that takes to drive the traffic to the positive side of the spectrum.
Four Simple Tips That Can Help A Hotel Website Succeed In The SEO Game
Like any website of any business, a hotel's website's objective is to drive conversions. But it won't be possible if a hotel business ignores website optimization. As 55 percent of business travelers and 60 percent of leisure travelers use search engines while planning trips, hoteliers can't afford to ignore the power of SEO. Search engines help them drive organic traffic to their website. It's a great option for them because it can lower their customer acquisition cost to a great extent.
4 SEO Mistakes That Ruins Your Blog (And How To Stop Making Them)
You have finally come up with an amazing blog that's not visually appealing but highly informative. It has a great design and incredibly friendly interface. But is that what you need for higher search rankings? Well, this is where most marketers go wrong. SEO is entering a whole new paradigm as a result of Google's dynamic algorithms and present-day technological advancements.
4 Common SEO Myths
Search engine optimization or SEO, despite being a strategy that is being increasingly used in marketing is still a relatively new concept and like all new concepts, SEO is surrounded by its share of myths as well. For a person who is new to SEO, these myths can make it seem pretty confusing. Take a look at the common SEO myths.
