Blog
Author Archive: OMG Admin
The Display Marketing Trends To Look Out For In 2018
For digital marketers, 2017 was a year marked by controversy, increase in ad spent, rise in mobile, and not to forget the strengthening duopoly clout of Google and Facebook. While so many changes have taken place in digital advertising over the course of time, display ads still remains prevalent in today's digital world.
What You Need to Know About Meltdown and Spectre
Earlier this week, multiple vulnerabilities were released that affect nearly every modern server and desktop computer. These are being known by the monikers as “Meltdown” and “Spectre”. Here is what it means to OMG and our Monster Family (Clients).
Emergency Maintenace - Meltdown and Spectre
You have likely seen in the news two security vulnerabilities that have come to be known as "Meltdown" and "Spectre". Meltdown and Spectre are both hardware bugs that allow normally secret information to be read by any software that’s asking for it.
4 Things SEO Professionals Should Always Keep In Mind
Surviving in the highly competitive world of search marketing is something not all brands can do. SEO professionals handling these brands in the digital space are often facing a tough time pushing their websites higher in SERPs. The whole process often resembles a trial-and-error method of putting inputs and measuring outputs against key performance indicators. But in reality, SEO is more than that.
The Five Best Twitter Accounts to Follow
Twitter is a great platform to share your views with the world. Or at least you are putting your views out there in the hope that someone will read your tweet and if you are lucky to retweet it. There are those all-powerful beings however who have tens of thousands of followers and get retweeted all over the place. They have done something right, and maybe by following them we could learn a lesson or two on how to take our own humble tweets to the next level.
The Difference Between UX And UI Design
If you are even remotely aware of the digital technology, you would have most certainly heard of the terms UX and UI design that are often used in web designing. While most people like to believe that the twin terms can be used interchangeably, the truth is that both UX and UI are quite different from each other in a number of ways. So, what exactly is it that distinguishes the UX from the UI? Here is a discussion that you might find useful.
4 Myths About Social Media Marketing And The Truth About Them
Regardless of whether you are a well-established business house or a freshly introduced startup venture, social media marketing is undeniably the one strategy that is absolutely indispensable in today’s world. It has become absolutely essential for all kinds of businesses to expand their presence on the World Wide Web and enhance their brand visibility among their potential customers. However, there are a lot of misconceptions regarding social media marketing that are absolutely baseless and are miles away from the truth. Here are a few of them.
The Top Ten Mistakes of Entrepreneurs
Almost every successful business has had hard times and even the most successful entrepreneurs have made mistakes. The mistakes of others can be a powerful lesson to us, we can learn from them what not to do and save ourselves time, energy and heartache.
The Man Behind The Pope’s Social Media Platform
Social media truly has infiltrated every corner of life, even the Pope has hopped on the bandwagon. With a following of over 40 million people on Twitter ,Pope Francis has managed to get himself quite a fan following. His short and simple messages about faith, the Gospel and the love of God have certainly struck a chord with people from around the world.
Social Media Targeting: Reaching Your Social Media Audience
In a time where everyone is online, social media marketing is one of the most efficient ways to reach your audience. Knowing your audience is a vital step in running a great marketing campaign. This involves collecting information regarding your best customer’s age, gender, education, their language and location, their relationship status, their motivators, and their likes and dislikes.
