Blog
Category Archive: E-Mail Marketing
7 Mistakes to Avoid in Email Subject Lines
Email marketing is a huge part of a business's overall marketing strategy. In order to create a successful email campaign or sales email, you must first give off the best “first impression” possible via your email subject line.
Creating Marketing Campaigns: Timing Is Everything
Believe it or not, there is a science to the timing of social and email marketing. There is significant data suggesting that there are windows in which email campaigns and social campaigns are the most fruitful.
The Art of Creating Buzzworthy Content
Creating buzzworthy content for your brand is an art form. Connecting with the masses to spark emotion is a method not to be taken lightly. Scripting information that hits all the hot spots a person looks for in reading, and letting it spread like wildfire. More often than not, this is strategically done...and not just a string of luck.
Creating Compelling Content for your Website
Creating compelling content for your website can be a challenge. The great advantage you have in creating your own content, however, is that nobody knows your industry better than you.
The Benefits of Email Marketing
Out of all of the ways you can market to your clients, how can Email Marketing benefit your business? Utilizing services like EmailContactor.com is a smart move when trying to reach your clients quickly, accurately, and cost effectively.
Gmail’s New Promotions Grid
In August of last year Google rolled out Gmail’s new tabbed inbox interface. This included the introduction of the new Social, and Promotions tabs. While this first gave some email marketers pause, we can say, almost six months later, that this has not significantly hurt open rates.
Email lists + Facebook’s “Custom Audiences” = Marketing Success
Focused marketing is good marketing. Within the past month + a few days, Facebook launched a potential game changer for marketers all over the world. In the past, your fate with marketing on Facebook was in the hands of the mother of all social media companies’ advertising algorithms. Pay per clicks and other advertising would go out to random people across the wonderful world of Facebook, who had “interest” in your offerings, and hopefully you would be reaching the demographic you wanted.
Digital Marketing 2.0 Seminar 2013 - January 10 & 16
You Are Invited To Omaha Media Group's Digital Marketing 2.0 Seminar! Topics will include Social Media, Facebook, Twitter, Google+, YouTube, Pinterest, & Instagram, Website Best Practices, Email Marketing, Blogging, Search Engines and SEM vs. SEO, Display/Banner Advertising Online, Online Directories, Inbound Links, Optimized Press Releases, Local Listings, QR Codes, Mobile Media, and more!!
Email Marketing - Timing Is Everything
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.
Why Email Marketing Works
Have you received an email marketing campaign lately? How about a SPAM campaign message? Did you read it or just skim the subject line and author and then tossed it in the trash? Does email marketing work? You bet it does! Whether or not you read that marketing blast you just proved it was an effective campaign just by acknowledging its existence. So why is email marketing so effective? Well, email marketing works for a variety of reasons. Companies like emailContactor.com use modern email marketing services and solutions that support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis and then as if from the gods above give all of that data to you in an easy readable report.
