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Category Archive: Mobile Applications

App Store Optimization (ASO): The similarities and differences between ASO and SEO

 App Store Optimization (ASO): The similarities and differences between ASO and SEO
This could be the first time that companies are hearing about app store optimization (ASO) as part of their overall marketing strategies, but for those who have an app launching or already launched, make sure to check out the best strategy you'll need!
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Why does your website need to be mobile-friendly?

Why does your website need to be mobile-friendly?
With the growth of smartphones and ease of accessibility to the internet, it’s safe to say that internet usage has skyrocketed. Users now have the ability to search and surf the web at any time of the day, from nearly any location.
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UPDATED: The use of UX methodology for mobile design

UPDATED: The use of UX methodology for mobile design
User Experience Design (UX) is a process of augmenting the customer’s experience of interacting with the product by enhancing its accessibility and features. Here is how a company utilizes this design methodology for mobile app development!
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The process of developing a mobile app

The process of developing a mobile app
As mobile apps continue to gain popularity with consumers, a business and its decision makers might start to consider the possibility of a mobile app being developed for the business.
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Creating a Web App? Read This First.

Creating a Web App? Read This First.
Building a web app from scratch is no joking matter. It may look simple enough on the surface but things can go south pretty fast if you don’t have a plan. It may perform a simple function like fitness tracking, but creation takes a lot more resilience, considerations and a precise execution of a plan.
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The Difference Between UX And UI Design

The Difference Between UX And UI Design
If you are even remotely aware of the digital technology, you would have most certainly heard of the terms UX and UI design that are often used in web designing. While most people like to believe that the twin terms can be used interchangeably, the truth is that both UX and UI are quite different from each other in a number of ways. So, what exactly is it that distinguishes the UX from the UI? Here is a discussion that you might find useful.
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All about Single Page Applications

All about Single Page Applications
Single Page Applications, or SPAs as they are commonly called are, is a new system if web-designing that is gaining a lot of popularity among web-page creators.
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How Accelerated Mobile Pages Affect SEO

How Accelerated Mobile Pages Affect SEO
Won’t you prefer web pages that load 6 times faster than usual? With the world becoming dynamic and impatient, users don’t want to wait for more than a couple of seconds for a page to load.
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Mobile Strategy-Driven Inbound Calls Increase Business

Mobile Strategy-Driven Inbound Calls Increase Business
Like it or not, the world is going mobile. As of 2015, there are officially more mobile-only internet users than PC-only internet users.
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How Can You Optimize PPC Conversions Through Mobile Strategies?

How Can You Optimize PPC Conversions Through Mobile Strategies?
A number of studies have shown that mobile traffic and search volume would soon overtake desktop search. According to this source, more people on the planet own a mobile device than a toothbrush!
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