Blog
Category Archive: SEO and Search Marketing
Importance of digital marketing and advertising during COVID 19
As COVID 19 continues to shut down cities and countries, consumers are heading to the Internet for entertainment and answers, and in this moment a company should be honing-in on digital marketing and advertising efforts. This blog highlights the importance of marketing during COVID 19.
Search Engine Marketing (SEM) versus paid Social Media Marketing (SMM) strategies
When it comes to paid search and social strategies, a company needs to remember that when choosing their overall strategies!
Best digital marketing tools
From scheduling platforms to content management systems, the digital marketing world offers thousands and thousands of digital marketing tools. What are our top ones we use?
Bing versus Google SEO
While a majority our of SEO strategies focus on Google search engine, there are alternative search engines that a company could be missing ranking on! Are more of your consumers on Bing than Google? If so, what is the different strategies needed for SEO?
2020 checklist for a company’s website and digital marketing
Welcome to the roaring twenties with OMG! To start off this new decade, here's the bees-knees of 2020 checklists!
Bias in search recommender systems
A search recommender provides a searcher content that is suggested for their search query; however, does this system display results fairly?
Video content and SEO
It is estimated that video content will continue to garner attention from social media to SEO! With over five billion videos watched everyday, here is how a company can use video content to help with SEO.
2020 SEO trends that will Influence your business
The SEO industry is constantly evolving, so how can a company stay on top of these ever changing factors?
Updated: What Is SERP and Why Is It an Important Part of Your Overall SEO Strategy?
Whenever you make a search query related to a topic on Google or any other search engine, it returns a page full of results which match the query you have made. This page full of results is called the search engine ranking page, or SERP.
How Many Backlinks Does It Take To Rank #1 in Google
It is a commonly asked question: “How many backlinks should I incorporate into my content to rank on the first page in Google?”. While there are conflicting reports online and various SEO companies that beat around the bush, we are going to dive into what actually matters when it comes to ranking.
