Blog
Category Archive: SEO and Search Marketing
Why do I need help with SEO?
What we love the most about our clients is their entrepreneurial spirit. We have clients from every walk of life, from every end of the spectrum, big and small. When they come to us in need of help with SEO and digital marketing we notice that they need help for two reasons.
5 Tips to Target Your Audience Better
“Choose your customers, choose your future” goes a popular saying. Defining who your customers are and how to target them for your brand determines the future of your business. Focusing all your marketing energies on the defined set of customers is more useful than scattering it all around, since everyone is not your customer base.
Impact of Machine Learning on SEO
Google uses RankBrain, a machine learning tool that contributes to search engine results. It gives them the ability to understand search results that it hasn’t dealt with yet. There is an estimate that 15% of the search results every day are totally new. Using machine learning, Google is able to serve better content to its users. As the use of machine learning increases, let's take a look at how it will impact Search Engine Optimization (SEO).
The Relationship Between Ad Blocking and Content Visibility: What Does it Signify?
No wonder why ad blocking created such a ruckus among online marketers in 2016. Viewed from Gartner's 2016 Hype Cycle for Digital Marketing and Advertising, ad blocking is a positive catalyst to bring about a change in the type of campaigns run online. But ad blocking signifies a deeper issue in reality- a strained relationship between users and publishers where a lack of value and communication has created audience dissatisfaction.
Why is Blogging Important for B2B Marketing Success
Publishing blog posts consistently on your website or your hosted blog space is the best way to gain domain authority, mindshare, a stake in the thought leadership space and of course a formula to keep the Google algorithm happy. Blog posts allow you to reach out to your potential customers by continuously offering value and quality.
Why a Content Hub Is Your Best Bet for Quality Lead Generation
A content hub allows you to customize and control the experience of your visitors completely unlike on social media sites and hosted blogs where the experience is less personalized and the algorithms aren’t controlled by you.
Why Should You Consider Influencer Marketing To Boost SEO Efforts?
Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.
The Digital Media Trends That Will Lose Substance in 2017
Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.
4 Reasons Why Video Marketing is Extremely Important
If content is king, then video content is the purest of the royal bloodlines. Ask any marketer about the video and they would tell you that the ROI on video marketing is extremely high.
How can You Improve Your Cross-Channel Marketing Campaigns?
It is an oft-repeated saying that today's marketing efforts and content creation can’t be kept restricted to just one or two marketing channel. No channel can exist in a silo and no channel can be ignored. However, this certainly doesn’t mean that the same content has to be replicated across multiple channels.
