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Category Archive: SEO and Search Marketing
5 Common Mistakes You Should Avoid Doing in Online Marketing
Although Online Marketing is one of the best ways today to connect with your prospective clients, its power and influence also makes it one of the most difficult marketing methods to use.
SEO Trends That Will Keep You Ahead of The Competition in 2017
By now it’s a well-established fact that SEOs are extremely powerful tools in creating interest on the net for you web-content. However, SEO creation is a very dynamic matter, and trends keep changing with the changing algorithms of search engines.
Common Challenges that Marketers Face Today in Online Marketing
2016 saw a huge rise in the popularity of Online Marketing. As we draw towards the end of this year, we can see that Online Marketing will become more popular in 2017 as well. However, although it has so many benefits and is a great way to market your services, it still has its challenges and problems that you’ll have to overcome using your creativity.
SEO Trends to Look Out for in the Coming Year
SEO has become the lifeblood of businesses, its importance cannot be stressed enough. Since the algorithms and search patterns are constantly changing, it is important to keep yourself updated regarding the changes in SEO trends.
5 Simple Ways to Get Your Reader Hooked to Your Content
Have you ever felt that despite your best efforts, you are somehow not there yet? You are following the content writing tips dished out by the content marketing mavens, you have been using the right scheduling software and best CMS solutions, you have also been engaging with your probable readers on social media and asking them to subscribe to your email list; but somehow, it doesn’t feel enough because you are failing to see a considerable increase in the readership of your blog posts website copies.
Why should B2B Content Marketers Also Use Storytelling Techniques?
Although there is a fundamental difference between B2B and B2C marketers insofar as the target audience is different, the expectations are slightly different, the fact that businesses need hard proof and don’t always need a narrative or a background story while individuals love emotive stories. However, at the end of the day both the end targets are humans and humans love stories!
Why Should You Focus More on Conversion Rather Than Simply Building Traffic?
Are you facing a situation where your website is getting enough traffic but you are failing to drive conversion? It may indicate a need to rethink and tweak your strategies. It needs to be clarified at the outset that you will need to get the balance right if you want to increase your chances for success.
How Can Small Businesses Find and Use Micro-Influencers?
If you are a small business owner who is looking to leverage the benefits of influencer marketing, you may do well by starting with micro-influencers. Micro-influencers who have a following among a small but highly targeted section of your target audience can create brand visibility, engage your audience, promote services and products among a highly targeted and motivated audience that matches your customer persona and also promote your contests, trade shows and events. All this can be achieved within a small budget.
How to use Internal Links In Your Content for SEO
It’s no mystery that content is king for Search Engine Optimization. Anyone that writes content knows that you have to cater your writings to both your audience and search engines.
5 Copywriting Tips That Will Help You to Master Professional Level Content
Copywriting is an extremely difficult art to master. Writing professional level copies is even more difficult. Today, customers look at most advertisements with suspicion and don’t like tall claims. For me-too products in homogeneous markets, highlighting the USP of the products is not easy.
