Blog
Category Archive: SEO and Search Marketing
How to Build Quality Backlinks Using the Broken Link Method
Importance of quality backlinks from the perspective of SEO optimization has been discussed many times. Many experts are now at their wit’s end trying to devise new methods which will help them to get more White Hat backlinks.
What Is Page Authority and How Can You Improve It?
Page authority is a metric or a concept which was first put forward by Moz along with domain authority. It depends on a number of factors and plays an important role in determining the level of optimization of a website page. It also gives a more comprehensive understanding of Google’s search engine ranking factors and although it can’t be affected directly, SEOs can take care of a number of factors to improve the page authority of a page and enjoy a number of benefits.
What Is Negative SEO and How Can You Protect Your Website From It?
Make no mistake, a negative SEO attack is most certainly done by an adversary or a competitor to destabilize your online marketing efforts by attacking your “home base” i.e. your website. Devious negative SEO tactics could be of many different types.
How Can You Improve the Crawl Rate of Your Website?
Crawl rate can be defined as the number of times Google and other search engines visit your website or blog.
5 Tips That Will Help You to Create Sticky Content
Sticky content is important because it can change the rate of traffic to your website, the bounce rate that your website has and how closely your target audience engages with your website.
How to Improve the Domain Authority of Your Website or Blog
Domain Authority (DA) is a metric or a quantifiable parameter that has been developed by the famous SEO Company, Moz.
How and Why SEO and PR Should Work Together?
There was a time in the not so distant past when PR and SEO existed in silo and were considered to be separate departments. While, in a traditional organizational setup, the PR department usually reports to a C-level executive, and the SEO and content executives comprise the digital marketing department with a separate manager. That is how, despite having similar goals, they have been viewed to be two unconnected departments and forms of communication.
4 Reasons Why You Should Guest Blog
Guest blogging is an incredibly powerful tool in the domain of content marketing and SEO. Guest posting on popular blogs or websites can give you exposure, authority, bring you quality traffic, help you augment your social media presence and also give you more business opportunities.
What is Anchor Text and Why is it Considered Important From the Perspective of SEO?
Anchor text is extremely important from the SEO perspective because it is one of the ranking factors that search engines use to rank a website. It is helpful for both search engines and readers because it helps them to understand the relevancy of the links and the topic that the page is discussing. It helps search engines to index your page, create your link profile and then analyze it.
6 Tips To Create More Engaging Content
Creating pages after pages of words or limp videos and content with unrelated images won’t help your inbound marketing efforts much in the long run. The ideas shared through the words matter, the word count or quantity of content created does not. The reason is simple.
