Blog
Category Archive: SEO and Search Marketing
How Is Voice Search Going To Impact SEO?
There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.
Why are Meta Descriptions Important and How to Write Them Correctly
Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.
Why Local SEO Efforts are Important for Your Business
You must have read and have been told numerous times that search engine optimization of your website and blog is important to your business interests. It is true. However, if your business is centered on a particular region and primarily caters to local customers, your website and blog will have to be optimized with a focus on local searches.
Why Blogging is Essential for Good SEO Results
Blogging is essential to your marketing efforts from multiple angles which include branding, customer engagement, customer empowerment, direct sales conversion in some cases, becoming an industry leader and influencer, and building up a network. However, there is another very important reason why businesses should ask their executives to blog, as well as have professional blog writers to promote their business.
Common Mistakes That You Should Avoid As a Professional Content Writer
Content writers wield a lot of power in the world of content marketing and digital marketing because without the magic of words, your marketing efforts would be meaningless. Blogging, writing product descriptions, writing posts on social media or creating articles are the handiwork of content writers and all these efforts along with search engine optimization play a massive role in improving the visibility of a brand or a website and boost conversion.
How to Write Killer Introductions for Your Blog Posts
Journalists believe that a headline (or heading in case of a blog post!) not only tells a story but it sells as well. According to a post written by Neil Patel, you would believe the statement is partially right. He says that in a survey carried out by the famous content marketer Copyblogger, 8 out of 10 people got hooked by reading the title.
5 Tips That Will Help You to Reduce the Loading Time of Your Blog
If you are an SEO expert, you probably already know the significance of reducing the loading time of a blog. Grapevine suggests and many experts have endorsed it themselves that loading time is one of the ranking factors that is used by Google.
Things That Most People Fail to Understand About SEO
There are a lot of ways in which you can increase your search engine rankings other than just keyword optimization. Find out how...
How Blogging Regularly Can Improve Your SEO Rankings
Google keeps track of every change occurring on the internet. When you blog periodically, Google finds your website to have ‘fresh content’, giving you an advantage over the competition.
There are also other ways how this can help.
Why Should Content Curation be an Important Part of your Content Strategy?
Content curation is slowly becoming an important tool for content marketers. Many writers suffer from writer’s block sometimes. So, consistently creating fresh, original content that will be liked by your readers is not easy. Even if you are not suffering from writer’s block, you may find out that your target audience is not interested in the kind of content you are serving them.
