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Category Archive: SEO and Search Marketing
3 Best Softwares to Support your Email Marketing Campaign
Email marketing is still an important part of online marketing campaigns. Despite the steady decline of traditional marketing channels and rise of social media marketing, email marketing continues to grow unfazed by these changes.
Five Popular Email Marketing Trends That Will Emerge in The Near Future
Email marketing is one of the most successful online marketing channels ever. That reality is not going to change any time soon as marketers are trying to harness it in more creative ways.
How Can You Optimize PPC Conversions Through Mobile Strategies?
A number of studies have shown that mobile traffic and search volume would soon overtake desktop search. According to this source, more people on the planet own a mobile device than a toothbrush!
5 Tips That You Should Follow When Sending Emails to Your International Clients
Looking to expand your business globally? You will need a well chalked-out plan for that. Email marketing will be of paramount importance and will play the primary role in your well-targeted marketing efforts.
Predictive Analytics Methods Give a Boost to Your Email Marketing Efforts
It is needless to say that email marketing is one of the most effective digital media marketing tool available right now. It is also very cost-effective and has a high return on investment. However, it does require persistent effort and there is still a considerable amount of wastage.
How Can You Increase The Click-Through Rates Of Your Business Emails?
The effectiveness of email marketing has been discussed numerous times on different forums. But your efforts would yield success only if you manage to deliver your emails to the right audience at the right time and also induce them to click on the right links as a response to your Call to Action (CTA).
How Becoming a LinkedIn Influencer Can Help Your Business
LinkedIn is considered to be one of the most professionally-inclined sites amongst the popular social media websites used today. It enjoys a user base of over 320 million worldwide members and it is growing steadily as more and more people turn towards it for professional growth.
Tips for Using Twitter to Market Your Business
Twitter has established itself as one of the major social media platforms of the world. As of the first half of 2016, the social site was drawing an average monthly user base of 310 million users. This number is set to increase as more and more people gain access to smartphones and affordable internet plans. Marketers can use this trend to the advantage and make Twitter their primary advertising platform.
Top Reasons Your Business Should Invest in PPC Marketing
Today, businesses have a number of avenues to market themselves and gain brand visibility. No doubt, businesses are spoilt for choice when it comes to marketing. Let's take a look at how Pay Per Click marketing can be an effective avenue for businesses both large and small.
Measuring Social Media ROI
Social media marketing has become a norm for most brands today. However, most of them are at loss when asked about the returns yielded by their social media efforts. We take a look at how you can measure your social media ROI.
