Blog
Category Archive: SEO and Search Marketing
How Does Google RankBrain Work?
Google is constantly updating its algorithm every few months. RankBrain was one such update. Google first introduced RankBrain in October 2015. This algorithm uses a number of signals to rank pages and present search engine results, from page views to social media cues.
The Why and How of Influencer Marketing
An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.
What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers
The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.
Google Analytics Update: Firebase
Google Analytics recently underwent a product update, deemed Firebase. Being introduced as the next generation of Google Tag Manager and Tag Manager 360 for Mobile Apps.
Is Buying Links Beneficial to Your SEO?
Often times with SEO, the topic of buying links comes up. One of the main reasons is to boost your SEO and to do it quickly. In simple terms, buying links is like buying votes to Google. The problem with this is that people think they can win their ranks this way.
Boost Your SEO on Pinterest With 11 Easy Tips
Over the last few years, Pinterest has evolved into a massive visual search engine. With a growing 100 million users, Pinterest just might be one of the most underestimated social media platform when it comes to driving traffic to your site.
Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
Defining your Niche Market
Ecommerce success is essentially defined by your niche market. Knowing what separates you, your brand, and your product from your competition is the kickstarter to your growing business. Whether you’re trying to grow your online business or you’re still rooting around for an idea that’s perfect, defining that niche market is essential for growing a customer base.
5 YouTube Tools for Boosting Your Content
YouTube is an incredible, yet very in depth, platform to build a following as a part of your marketing strategy. The latest Google update is paying extra attention to video content, so we encourage this media to be explored and considered for your marketing strategy.
Google Analytics Product Update
Have you heard? Google has been super busy. If you're like us, you're waiting patiently for Google Penguin to release but that's not all Google's been working on behind the scenes. Let's cover a few of the more exciting Google Analytics 360 Suite updates headed your way!
