Blog
Category Archive: SEO and Search Marketing
Why content matters in UX Design
While content is technically not a part of the UX design process, it directly impacts the user experience that UX design works hard to perfect.
Hospitality industry moves to online space
You don't need to reach everyone on the internet with your digital transformation, but with these elements in place, you will bring in the right ones!
SEO for NonProfits: Four tips to rank better
SEO for nonprofits can help with visibility all the way to volunteers! Learn more about our four tips to ranking better in search engines!
Understanding Google’s SERP updates in 2021
Google's SERP is the results that populate based on search queries. When you type in, "best pizza shop" those results show for a multitude of reasons. In 2021, Google's SERP continues to advance with its consumers, which means understanding these updates for all businesses! These are the top trends!
A comprehensive guide to local SEO in 2021
Local SEO and the local algorithm use three separate factors when ranking a local business- relevance, distance, and prominence. This is the comprehensive guide of local SEO in 2021 to ensure you rank on local SERP!
May SEO Notes- The latest in the industry
Here are some of the most significant SEO updates and changes coming to a search engine near you and what it means for marketing strategies as we quickly approach 2022.
Consumer behavior and purchasing: Do you know your company’s “why”?
You can market every product and service, spend thousands of dollars, but if the messaging, audience and motivation is all wrong, it just won’t work. This is how to understand consumer behavior and how it correlates to your marketing strategy.
How to build a solid brand identity
For companies who are rebranding to start-ups who are getting their feet off the ground, there are some basics of branding strategy and development that have to be taken into consideration.
