Blog
Category Archive: SEO and Search Marketing
White hat link building in SEO
If you know one thing about SEO, besides what it is, then you know backlinks are imperative to the entire process. What does an SEO expert company mean when they speak about “white hat” or “black hat” SEO strategies?
Franchise Marketing: The marketing tips you need to know
Franchise marketing starts at the corporate level and trickles down to each location, and because of this, corporate has to get everything situated for each different location that is involved. This also means that the franchise marketing is a bit different in each location as well.
December SEO Notes: What is happening in the industry
What are some of the biggest updates in our industry that any SEO expert company should be aware of and their clients alike?
Preparing for the Google Page Experience update
Google released that one of its largest updates for the new year will begin in May 2021. This does not mean the website won’t start to feel its effects in April, but our suggestion is to not wait until May. This Google algorithm update 2021 will affect websites in over seven ways, and this is how to get prepared for it.
How are you qualifying your leads?
Once qualified leads and website traffic continue to come in from social media, referral traffic, PPC ads or any other marketing strategies set in place by the leading marketing agency Omaha, it is imperative that your company’s lead qualification checklist is in order.
UPDATED: Four key SEO tips for ecommerce websites to boost their ROI
It is important that companies have their websites in order for now and after the holiday season. As a leading SEO company, Omaha Media Group recommends these four SEO tips to help with your return on investment (ROI).
UPDATED: Ways you can help your digital marketer
One of the best parts about hiring a digital marketer (eh hem - us) is freeing up time to execute the parts of business you excel at, but even we need a bit of help here and there! Here are three easy ways to help your digital marketing agency out!
Optimizing images: How to optimize all graphics for SEO
What is image SEO?
Image SEO is the optimization of images and graphics for search engine optimization strategies. Yup, even images in search engines should be optimized with SEO strategies in place. This is because, just like long tail keywords for SEO, images bring in a small, but qualified amount of website traffic to a company’s website.
Content opportunities: Finding the silver lining in SEO during COVID-19
For businesses and companies to position themselves during a pandemic sounds absurd, but with COVID 19 SEO content and other SEO strategies, this is how companies can find that silver lining and continue to expand during and after the pandemic.
Google Page Experience: What you need to know
This new aggregated ranking signal in Google algorithm will affect search engine rankings for entire websites or specific pages. Google intends to focus on the user's overall experience with websites and their overall perception of the website and its pages.