Blog
Category Archive: Social Media and Digital Marketing
Am I shadowbanned? What are shadowbans and how do they work?
A sudden decrease in metrics could mean a couple of things on social media, but you might find yourself asking, "Am I shadowbanned?" Could a social media platform stop showing your posts in feeds? It can happen and it does.
Understanding Google’s SERP updates in 2021
Google's SERP is the results that populate based on search queries. When you type in, "best pizza shop" those results show for a multitude of reasons. In 2021, Google's SERP continues to advance with its consumers, which means understanding these updates for all businesses! These are the top trends!
A comprehensive guide to local SEO in 2021
Local SEO and the local algorithm use three separate factors when ranking a local business- relevance, distance, and prominence. This is the comprehensive guide of local SEO in 2021 to ensure you rank on local SERP!
Micromarketing - pros, cons, and examples
A strong micromarketing strategy targets a niche market to ensure their products are reaching the right consumers! Yes, you can have a macro, micro, and nano micro marketing strategy! Learn more about this.
Is TikTok the future of social ecommerce?
The app continues to provide personal brands, influencer marketing opportunities, and businesses the ability to sell their products and services to their consumers. With its quick rise to popularity, will it take over social commerce?
UPDATED: How to promote small businesses through podcasts
Podcasts will grow over 20% in the next three years. From gruesome murder mysteries to entrepreneurial podcasts, there is no shortage of topics for consumers to listen in on.
Consumer behavior and purchasing: Do you know your company’s “why”?
You can market every product and service, spend thousands of dollars, but if the messaging, audience and motivation is all wrong, it just won’t work. This is how to understand consumer behavior and how it correlates to your marketing strategy.
How to build a solid brand identity
For companies who are rebranding to start-ups who are getting their feet off the ground, there are some basics of branding strategy and development that have to be taken into consideration.
Using TikTok as a business
TikTok has risen up the ranks in the past four years, but with COVID-19, it exploded the popularity of the app. It has now become a key social media platform for consumers and another place to connect with followers.
Bringing the “bling” to a jewelry e-commerce store
This is how Omaha Media Group was able to help our friends at 14 Karat Omaha to continue to come out on top during COVID-19!
