Blog
Category Archive: Social Media and Digital Marketing
Importance Of Social Media Marketing
One in every five minutes spent online on a cellphone is dedicated to Facebook. More than 100 billion hours of video are watched by users on Facebook and the number of businesses that have a Facebook page is a staggering 65 million. Twitter, Instagram, and Snapchat are not far behind. The power of YouTube is such that it reaches more people in the U.S. than any cable network!
How to Improve the Loyalty of Your Followers on Social Media?
If you want your social media marketing campaign to thrive, you need to ensure you have healthy followers. However, most of the businesses are focusing on accumulating a large number of followers rather than focusing on improving loyalty among their followers. When your followers are loyal, they will stick around for a long time.
The Future of Search Engine Optimization
Search engine optimization is taking over the World Wide Web. With millions of searches being made every day all over the world, it becomes imperative for businesses to leverage the power of SEO.
Learn How to Measure the ROI of Social Media Marketing
Return on Investment or ROI is a performance measuring tool used to gauge the efficiency of an investment. ROI evaluates the returns generated by a particular strategy or technique as compared to the costs involved in implementing it.
6 Ways to Make Your Digital Marketing More Appealing
Digital Marketing involves the use of digital mediums like social media, display advertising, e-mail and mobile technologies to promote a brand or product. The internet and digital media has proliferated every aspect of our lives now and it is imperative that a brand has a digital presence in order for it to be noticed and discussed of.
Effective Social Media Optimization Strategies
Social Media Optimization (SMO), just like Search Engine Optimization (SEO), aims to bring more traffic to your website. It includes the practices that are undertaken to increase the visibility of a brand or product using multiple social media channels and communities. SMO focuses on viral publicity wherein your website is promoted by rapid sharing of your posts or blogs. Using RSS Feeds, bookmarking sites, social media outlets as well as video and blogging sites, SMO generates increasing traffic to publicize your website.
Tips on How to Work with Influencers
An influencer is a person with an impressive online presence who has the capability to influence the behavior and opinion of your target audience. They are social media personalities and bloggers, who have built a remarkable following over a period of time.
Tumblr Marketing Strategy Ideas
As of April 2017, Tumblr has over 550 million active monthly users, which is far more than Twitter and is relatively close to Instagram's number of active monthly users. However, Tumblr marketing receives little to no attention from most businesses despite the huge user base at hand.
Common Habits Among Successful Entrepreneurs
Online businesses are popping up a dime a dozen across the web all the time but achieving success and getting name recognition is never as easy as it seems.
Facebook Marketing Is The Most Important Type Of Marketing
Facebook is by far and away the most populous online community in today's world and the number of users on the platform is growing at a rapid rate. Facebook has completely changed the way people consume news and as the company spreads across the globe, our society is only going to become more Facebook dependent.
