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Category Archive: Social Media and Digital Marketing
5 Tips to Target Your Audience Better
“Choose your customers, choose your future” goes a popular saying. Defining who your customers are and how to target them for your brand determines the future of your business. Focusing all your marketing energies on the defined set of customers is more useful than scattering it all around, since everyone is not your customer base.
5 Innovative Virtual Reality Marketing Campaigns
Walk into the bedroom; inspect the width or the room or the color of your wardrobes. Now take a look at the modular kitchen cabinets in your kitchen. Don’t like what you see? Change the color and design just by choosing another design option, with a click.
Need Help To Improve Your Content? Consider Measuring Facebook Reactions
Gone are the days when you post something on your Facebook page and you plunge in to see the number of likes the post has garnered. Today Facebook reactions are taking social marketers by storm who are striving to extract as many user insights as possible. The best part of going social is the ability to interact and measure performance. And with Facebook reactions, your social performance has become measurable in a new way. So you can now quench your thirst for more detailed data-driven insights from emotions expressed by love, wow, sad, angry, and laughing icons on Facebook.
Why Should You Consider Influencer Marketing To Boost SEO Efforts?
Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.
Live 360 Degree Video Streaming Reaches Periscope
As brands and organizations are going digital, social networks are seeking to incorporate various aspects to develop meaningful relationships with consumers. The unique feature of social media is personalized interaction with consumers and measurability of performance. Digital content is getting revolutionized, which is why social networks are adopting different content formats and features to strengthen interaction and engagement.
The Digital Media Trends That Will Lose Substance in 2017
Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.
Top Digital Marketing Mistakes to Avoid
If your digital marketing campaign is not delivering the expected results, then it may be time to look at what you are doing wrong – and how you could do better.
4 Reasons Why Video Marketing is Extremely Important
If content is king, then video content is the purest of the royal bloodlines. Ask any marketer about the video and they would tell you that the ROI on video marketing is extremely high.
3 Ways to Use Facebook Live Streaming Features to Promote Your Business
Although the live streaming feature has been made available by Facebook only recently after a lot of experimentation, it took no time to catch people’s fancy. Although Facebook live streaming has arrived late on the circuit and had been preceded by the likes of Snapchat, Periscope, Blab and Meerkat, Facebook has a distinct advantage over the others. It has a huge user base that is hard to replicate and has better security features.
5 Common Mistakes You Should Avoid Doing in Online Marketing
Although Online Marketing is one of the best ways today to connect with your prospective clients, its power and influence also makes it one of the most difficult marketing methods to use.
