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Category Archive: Social Media and Digital Marketing
Common Challenges that Marketers Face Today in Online Marketing
2016 saw a huge rise in the popularity of Online Marketing. As we draw towards the end of this year, we can see that Online Marketing will become more popular in 2017 as well. However, although it has so many benefits and is a great way to market your services, it still has its challenges and problems that you’ll have to overcome using your creativity.
Make Use of these Free Blogging Tools to Create Better Blogs
There are a number of free blogging tools that you can make use of to create better blogs. These tools will help you to make your blogs more relevant, and attractive. Make use of them the right way, and you will be able to create and maintain an engaged blog audience.
5 Simple Ways to Get Your Reader Hooked to Your Content
Have you ever felt that despite your best efforts, you are somehow not there yet? You are following the content writing tips dished out by the content marketing mavens, you have been using the right scheduling software and best CMS solutions, you have also been engaging with your probable readers on social media and asking them to subscribe to your email list; but somehow, it doesn’t feel enough because you are failing to see a considerable increase in the readership of your blog posts website copies.
Why should B2B Content Marketers Also Use Storytelling Techniques?
Although there is a fundamental difference between B2B and B2C marketers insofar as the target audience is different, the expectations are slightly different, the fact that businesses need hard proof and don’t always need a narrative or a background story while individuals love emotive stories. However, at the end of the day both the end targets are humans and humans love stories!
How to Use Periscope to Drive Customer Engagement?
Although its reach is still limited, many businesses have started to experiment with it to provide customer service and education. They believe that it could be a credible alternative to social media sites like Facebook, Twitter, etc where real time engagement possibilities are still limited.
Some Facebook marketing tips for the upcoming holiday season
The biggest holiday season is just around the corner and this is the most important time of the year for most businesses. It provides them unique opportunities to sell, engage and turn a customer into a life-long stakeholder.
How to Create a Successful Advocacy Program for Your Brand?
A brand advocacy program is a sustainable model that allows your existing and loyal customers to get engaged in your promotional activities and willingly recommend your product or services to their friends and peers.
How to Optimize YouTube Videos for Higher Ranking?
YouTube videos are a great way to attract attention and market your products and ideas, albeit subtly. You don’t need to sell your products using YouTube but you can definitely create videos that address queries of your target audience. Tutorial videos have historically been a great hit with YouTube loyalists.
The Importance of Consumer Insights in Online Marketing
There are multiple advantages of creating a customer-led online marketing campaign. Customer behavior and insights can help you to shape your marketing strategies, get a realistic estimate of returns that you can expect from your campaigns or how well a campaign is being received.
How to Write a Perfect Copy for Online Banner Advertisements?
Banner advertisements of web banners may be small but framing a small, direct, crisp, succinct message is never easy. The design elements will play a role and will help to attract attention to the advert but it is the use of the write words and the ability to highlight and communicate the right intentions that make a copy a winner.
