Blog
Category Archive: Social Media and Digital Marketing
How to Create a Successful Advocacy Program for Your Brand?
A brand advocacy program is a sustainable model that allows your existing and loyal customers to get engaged in your promotional activities and willingly recommend your product or services to their friends and peers.
How to Optimize YouTube Videos for Higher Ranking?
YouTube videos are a great way to attract attention and market your products and ideas, albeit subtly. You don’t need to sell your products using YouTube but you can definitely create videos that address queries of your target audience. Tutorial videos have historically been a great hit with YouTube loyalists.
The Importance of Consumer Insights in Online Marketing
There are multiple advantages of creating a customer-led online marketing campaign. Customer behavior and insights can help you to shape your marketing strategies, get a realistic estimate of returns that you can expect from your campaigns or how well a campaign is being received.
How to Write a Perfect Copy for Online Banner Advertisements?
Banner advertisements of web banners may be small but framing a small, direct, crisp, succinct message is never easy. The design elements will play a role and will help to attract attention to the advert but it is the use of the write words and the ability to highlight and communicate the right intentions that make a copy a winner.
Some Influencer Marketing Tactics to Drive Brand Engagement
Influencer marketing is the current heartthrob of digital marketers for a reason. Influencers have a face and by agreeing to promote or endorse a brand, they make the brand personable and relatable.
How Can You Improve the Visibility of Your Business Facebook Page?
Most businesses have a fan page or a business page through which they connect with their customers and prospects. This is the page through which they promote their product, empower !and educate the audience and also build a solid brand presence.
Things That You Should Know in Order to Hire a Quality Content Writer
Hiring the right content writer and editor can have a huge impact on how your message gets presented before your prospects, clients, customers, shareholders, and other stakeholders in your business.
Things to Split Test in Your Facebook Advertising Campaign
A successful advertisement campaign on Facebook requires a lot of strategizing. Every aspect of an advertisement needs to be tested thoroughly. A split test can help you test different aspects of the same ad when targeting the same audience or test the same ad against different target groups.
5 Social Media Marketing Myths Debunked
Social media marketing should, no doubt, be an extreme part of your marketing mix. However, with its apparent success, it has become a talking point which has created both supporters and detractors. When something becomes popular, invariably a few myths get created and propagated. In most cases, the myths may be laughable or preposterous and they are as such quite benign. However, if a business falls into the trap of believing all the social media myths out there, it could hurt them real bad.
How to Deal With Unhappy Customers on Social Media
Unhappy or dissatisfied customers can’t be good for your business. Especially, when they decide to tag your brand and vent their ire on social media or address it directly to you.
