Blog
Category Archive: Social Media and Digital Marketing
How Can You Optimize PPC Conversions Through Mobile Strategies?
A number of studies have shown that mobile traffic and search volume would soon overtake desktop search. According to this source, more people on the planet own a mobile device than a toothbrush!
How Can You Increase The Click-Through Rates Of Your Business Emails?
The effectiveness of email marketing has been discussed numerous times on different forums. But your efforts would yield success only if you manage to deliver your emails to the right audience at the right time and also induce them to click on the right links as a response to your Call to Action (CTA).
iMessage Update
With hundreds of millions of iPhones in the hands of people across the world, it’s been puzzling that Apple hasn’t updated its most-used app... iMessage. Competitive apps like Facebook and Snapchat are constantly updating, so we’ve been shocked to see iMessage remain stagnant. This week, however, in true Apple form, they blew our minds with the complete overhaul on iMessagei to compete in Apple’s ecosystem.
News in Social Media
Did you know that 62% of U.S. adults get their news on social media?
How Becoming a LinkedIn Influencer Can Help Your Business
LinkedIn is considered to be one of the most professionally-inclined sites amongst the popular social media websites used today. It enjoys a user base of over 320 million worldwide members and it is growing steadily as more and more people turn towards it for professional growth.
How to Best Target Your Ideal Audience Through Facebook Ads
Facebook is probably the best online forum in the world right now if you are trying to sell your product or service to a large audience or target group. Now, success with Facebook advertisements doesn’t come about randomly and without a plan.
Tips for Using Twitter to Market Your Business
Twitter has established itself as one of the major social media platforms of the world. As of the first half of 2016, the social site was drawing an average monthly user base of 310 million users. This number is set to increase as more and more people gain access to smartphones and affordable internet plans. Marketers can use this trend to the advantage and make Twitter their primary advertising platform.
Measuring Social Media ROI
Social media marketing has become a norm for most brands today. However, most of them are at loss when asked about the returns yielded by their social media efforts. We take a look at how you can measure your social media ROI.
The Why and How of Influencer Marketing
An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.
Editors of Facebook Select News, Not Algorithms
Recently documents have been released unveiling that Facebook’s algorithms don’t, in fact, determine the news being distributed to its viewers.
