Blog
Category Archive: Social Media and Digital Marketing
Tips for Using Twitter to Market Your Business
Twitter has established itself as one of the major social media platforms of the world. As of the first half of 2016, the social site was drawing an average monthly user base of 310 million users. This number is set to increase as more and more people gain access to smartphones and affordable internet plans. Marketers can use this trend to the advantage and make Twitter their primary advertising platform.
Measuring Social Media ROI
Social media marketing has become a norm for most brands today. However, most of them are at loss when asked about the returns yielded by their social media efforts. We take a look at how you can measure your social media ROI.
The Why and How of Influencer Marketing
An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.
Editors of Facebook Select News, Not Algorithms
Recently documents have been released unveiling that Facebook’s algorithms don’t, in fact, determine the news being distributed to its viewers.
Pinterest Analytics: Improving Your Marketing
Earlier in the week we gave you 11 easy tips to optimizing your Pinterest account. Let’s follow up that post by diving into how you can improve your marketing via Pinterest Analytics.
Boost Your SEO on Pinterest With 11 Easy Tips
Over the last few years, Pinterest has evolved into a massive visual search engine. With a growing 100 million users, Pinterest just might be one of the most underestimated social media platform when it comes to driving traffic to your site.
Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
Facebook…the Bot King?
Tuesday, 2,000 developers attended the F8 software conference in San Francisco where Mark Zuckerberg announced his newest quest for the social networking site, chatbots.
How To: Creating Facebook Canvas ads
In late February, Facebook announced the release of Canvas; a full-screen ad experience built for bringing brands and products to life on a mobile device. Both the initial ad and the information that displays afterwards is important to appeal to the audience’s eye.
5 YouTube Tools for Boosting Your Content
YouTube is an incredible, yet very in depth, platform to build a following as a part of your marketing strategy. The latest Google update is paying extra attention to video content, so we encourage this media to be explored and considered for your marketing strategy.
