Blog
Category Archive: Website Design
Why we love being digital marketers in Omaha
Being digital marketers, SEO specialists and web developers in Omaha is easily one of the most rewarding jobs we could have asked for. Being the slight “nerds” that we are, we love creating, developing, growing and tracking success in a multitude of ways.
Website Pet Peeves
At Omaha Media Group, we love to problem solve. There is nothing more satisfying than identifying a weakness, assessing the issue and solving it.
Guidelines for Consistent UI Design
Consistency is necessary to tie in all aspects of user experience and interaction to make it a memorable experience. Consistency not only reduces effort on the side of the user but also allows for clear and uninterrupted flow of information.
How to Create a UI Framework
The User interface or UI is the interactive platform on a device. It is inextricably related to user experience and is thus the first make or break factor for many web-based companies.
9 Tips to Make the Most of Visual Hierarchy
Visual hierarchy is the arrangement that gives out a clear impression on what is important and how much. It is an extremely clever concept in design. The relative importance that you assign to each design components needs to be extremely well planned backed by all your priorities.
User Experience (UX) design VS. User Interface (UI) design
It’s Saturday night and you are in the mood to relax. The door-bell chimes and dinner is delivered to your door-step. Ordering food has never been this easy before; thanks to your favorite food delivery app!
The Difference Between UX And UI Design
If you are even remotely aware of the digital technology, you would have most certainly heard of the terms UX and UI design that are often used in web designing. While most people like to believe that the twin terms can be used interchangeably, the truth is that both UX and UI are quite different from each other in a number of ways. So, what exactly is it that distinguishes the UX from the UI? Here is a discussion that you might find useful.
Top UI Design Trends that Made it Big in 2017
What with the lightning-fast transformations in the digital technology, the web design trends too keep changing almost every day to keep up with the consumer trends. Every year, the UI and UX design industry undergo major metamorphosis to not only stay relevant to the needs of the consumer but also to keep inspiring novel innovations. Here is a list of the some of the hottest trends in the UI design industry in 2017 that you might want to know about.
Understanding color psychology for creating a unique brand identity
Believe it or not, humans rely on visual cues to make purchase decisions. Unless a brand uses colors in the right way, they cannot expect to get the attention of their customers, who are already barraged by a slew of advertisements. That is why it's important for brands to understand the term “color psychology” in its true sense.
Four Simple Tips That Can Help A Hotel Website Succeed In The SEO Game
Like any website of any business, a hotel's website's objective is to drive conversions. But it won't be possible if a hotel business ignores website optimization. As 55 percent of business travelers and 60 percent of leisure travelers use search engines while planning trips, hoteliers can't afford to ignore the power of SEO. Search engines help them drive organic traffic to their website. It's a great option for them because it can lower their customer acquisition cost to a great extent.
