Blog
Tag Archive: digital transformation
Impact of Machine Learning on SEO
Google uses RankBrain, a machine learning tool that contributes to search engine results. It gives them the ability to understand search results that it hasn’t dealt with yet. There is an estimate that 15% of the search results every day are totally new. Using machine learning, Google is able to serve better content to its users. As the use of machine learning increases, let's take a look at how it will impact Search Engine Optimization (SEO).
The Relationship Between Ad Blocking and Content Visibility: What Does it Signify?
No wonder why ad blocking created such a ruckus among online marketers in 2016. Viewed from Gartner's 2016 Hype Cycle for Digital Marketing and Advertising, ad blocking is a positive catalyst to bring about a change in the type of campaigns run online. But ad blocking signifies a deeper issue in reality- a strained relationship between users and publishers where a lack of value and communication has created audience dissatisfaction.
Press Release - OMG Austin Grand Opening
Omaha Media Group LLC, an Omaha-based creative management firm, is happy to announce the opening of a branch office in Austin, Texas. OMG has selected Austin to be closer to clients in the South and have greater access to accounts in Central and South America.
Need Help To Improve Your Content? Consider Measuring Facebook Reactions
Gone are the days when you post something on your Facebook page and you plunge in to see the number of likes the post has garnered. Today Facebook reactions are taking social marketers by storm who are striving to extract as many user insights as possible. The best part of going social is the ability to interact and measure performance. And with Facebook reactions, your social performance has become measurable in a new way. So you can now quench your thirst for more detailed data-driven insights from emotions expressed by love, wow, sad, angry, and laughing icons on Facebook.
Why is Blogging Important for B2B Marketing Success
Publishing blog posts consistently on your website or your hosted blog space is the best way to gain domain authority, mindshare, a stake in the thought leadership space and of course a formula to keep the Google algorithm happy. Blog posts allow you to reach out to your potential customers by continuously offering value and quality.
Office Closed - Monday, February 20th, 2017 President’s Day
Omaha Media Group LLC will be closed Monday, February 20th, 2017, in observation of Presidents' Day. We will resume normal business hours on Tuesday, February 21st, at 9 AM.
Why I Jump into Frozen Lakes for the Special Olympics of Nebraska
The Polar Plunge is something I was interested in doing for a long time. I’m not really sure why, it was just one of those things that I felt I had to do at least once while I was still young. I just never went out of my way to find an opportunity to actually do it.
Updated: ExpressionEngine vs WordPress
One of the most common questions we receive, especially with new clients, is about why we choose ExpressionEngine as our preferred Content Management System (CMS) for websites, as opposed to something like WordPress. Let's dive right in and compare apples to apples, and maybe haves some grapes.
Why a Content Hub Is Your Best Bet for Quality Lead Generation
A content hub allows you to customize and control the experience of your visitors completely unlike on social media sites and hosted blogs where the experience is less personalized and the algorithms aren’t controlled by you.
Why Should You Consider Influencer Marketing To Boost SEO Efforts?
Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.
