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Tag Archive: digital transformation
Editors of Facebook Select News, Not Algorithms
Recently documents have been released unveiling that Facebook’s algorithms don’t, in fact, determine the news being distributed to its viewers.
Pinterest Analytics: Improving Your Marketing
Earlier in the week we gave you 11 easy tips to optimizing your Pinterest account. Let’s follow up that post by diving into how you can improve your marketing via Pinterest Analytics.
Boost Your SEO on Pinterest With 11 Easy Tips
Over the last few years, Pinterest has evolved into a massive visual search engine. With a growing 100 million users, Pinterest just might be one of the most underestimated social media platform when it comes to driving traffic to your site.
The Difference in Mobile-Responsive and Mobile- Adaptive Sites
While it’s fairly clear what formulates a mobile-friendly site, there is still some confusion around what makes a site mobile-friendly as opposed to mobile-responsive or mobile-adaptive.
Happy Earth Day
Each year, Earth Day -- April 22 -- marks the anniversary of what many consider the birth of the modern environmental movement in 1970. The height of hippie and flower-child culture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water”. Protest was the order of the day, but saving the planet was not the cause. War raged in Vietnam, and students nationwide increasingly opposed it.
Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
Facebook…the Bot King?
Tuesday, 2,000 developers attended the F8 software conference in San Francisco where Mark Zuckerberg announced his newest quest for the social networking site, chatbots.
How To: Creating Facebook Canvas ads
In late February, Facebook announced the release of Canvas; a full-screen ad experience built for bringing brands and products to life on a mobile device. Both the initial ad and the information that displays afterwards is important to appeal to the audience’s eye.
Google Penalizes Unnatural Outbound Links
The weekend of April 8th, 2016, Google issued manual actions for “unnatural outbound links*".
The Importance of Blog Typography
Readability of blog text can be measured in both content (complexity) and it’s typography. Typography is the art and technique of arranging a text to be legible and appealing. Typography involves font selection, size, line length and spacing, and letter-spacing.
