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Tag Archive: holidays
Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
Facebook…the Bot King?
Tuesday, 2,000 developers attended the F8 software conference in San Francisco where Mark Zuckerberg announced his newest quest for the social networking site, chatbots.
How To: Creating Facebook Canvas ads
In late February, Facebook announced the release of Canvas; a full-screen ad experience built for bringing brands and products to life on a mobile device. Both the initial ad and the information that displays afterwards is important to appeal to the audience’s eye.
Google Penalizes Unnatural Outbound Links
The weekend of April 8th, 2016, Google issued manual actions for “unnatural outbound links*".
The Importance of Blog Typography
Readability of blog text can be measured in both content (complexity) and it’s typography. Typography is the art and technique of arranging a text to be legible and appealing. Typography involves font selection, size, line length and spacing, and letter-spacing.
Defining your Niche Market
Ecommerce success is essentially defined by your niche market. Knowing what separates you, your brand, and your product from your competition is the kickstarter to your growing business. Whether you’re trying to grow your online business or you’re still rooting around for an idea that’s perfect, defining that niche market is essential for growing a customer base.
5 YouTube Tools for Boosting Your Content
YouTube is an incredible, yet very in depth, platform to build a following as a part of your marketing strategy. The latest Google update is paying extra attention to video content, so we encourage this media to be explored and considered for your marketing strategy.
Google Analytics Product Update
Have you heard? Google has been super busy. If you're like us, you're waiting patiently for Google Penguin to release but that's not all Google's been working on behind the scenes. Let's cover a few of the more exciting Google Analytics 360 Suite updates headed your way!
5 Simple Rules for Writing Readable Blog Content
Reading from a screen is very different than reading from an actual page, so making sure your blog content is easy to read is imperative to returning visitors and a higher conversion rate.
Google’s New AdWords Redesign
Aging at 15 years, AdWords is going through a major interface redesign. This is the first interface design since 2008, basing their redesign on Google’s design language, Material Design, and its products like Gmail, Maps and Search.
