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The Why and How of Influencer Marketing
An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.
What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers
The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.
7 Mistakes to Avoid in Email Subject Lines
Email marketing is a huge part of a business's overall marketing strategy. In order to create a successful email campaign or sales email, you must first give off the best “first impression” possible via your email subject line.
Google Analytics Update: Firebase
Google Analytics recently underwent a product update, deemed Firebase. Being introduced as the next generation of Google Tag Manager and Tag Manager 360 for Mobile Apps.
Is Buying Links Beneficial to Your SEO?
Often times with SEO, the topic of buying links comes up. One of the main reasons is to boost your SEO and to do it quickly. In simple terms, buying links is like buying votes to Google. The problem with this is that people think they can win their ranks this way.
Editors of Facebook Select News, Not Algorithms
Recently documents have been released unveiling that Facebook’s algorithms don’t, in fact, determine the news being distributed to its viewers.
Pinterest Analytics: Improving Your Marketing
Earlier in the week we gave you 11 easy tips to optimizing your Pinterest account. Let’s follow up that post by diving into how you can improve your marketing via Pinterest Analytics.
Boost Your SEO on Pinterest With 11 Easy Tips
Over the last few years, Pinterest has evolved into a massive visual search engine. With a growing 100 million users, Pinterest just might be one of the most underestimated social media platform when it comes to driving traffic to your site.
The Difference in Mobile-Responsive and Mobile- Adaptive Sites
While it’s fairly clear what formulates a mobile-friendly site, there is still some confusion around what makes a site mobile-friendly as opposed to mobile-responsive or mobile-adaptive.
Happy Earth Day
Each year, Earth Day -- April 22 -- marks the anniversary of what many consider the birth of the modern environmental movement in 1970. The height of hippie and flower-child culture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water”. Protest was the order of the day, but saving the planet was not the cause. War raged in Vietnam, and students nationwide increasingly opposed it.
