Google is laying the landscape down for the top 2020 SEO trends when it comes to optimization and brand building. While algorithms, along with SEO, is almost always changing and advancing, Google is taking new strides this upcoming year. It is imperative that businesses learn the best strategies to stay on top of these changes to maintain the best 2020 SEO for business management. 

Zero-Click searches are running the game

Zero-click searches means that a user has their query answered on the SERP and they do not have to click to find their answer. These users are generally looking for quick answers, such as your business location or phone number. You will want to figure out, through data analysis and keyword research, what keywords will bring in clicks. This will help you focus your efforts on what matters most to your optimization efforts. 

Stand out with featured snippets

Since zero-click searches are so relevant right now, ranking high on the SERP is an important aspect when it comes to 2020 SEO for business. Featured snippets are exactly what they sound like; a snippet that is featured on the search page. 

When you enter in what you are searching for into Google and hit enter, the first section that appears in the search results is known as number zero. However, it is more commonly referred to as the featured snippet section. If you are wondering how to land a featured snippet spot, you may not be surprised to know that it is easier said than done. This relies primarily on your data optimization and use of strategic keywords. 

Recognize changes in SEO

SEO is constantly changing. One of the most important 2020 SEO trends to keep in mind is that local Omaha SEO is evolving. When you enter a query into Google, you will be shown some results that are local to you. This is known as a “Local Pack.” 

For mobile users, however, these Local Packs may be shown differently. In some cases, they may take up a whole SERP that is shown to a user. 

There are avenues you can take in order to maximize the efforts of the Local Pack. These include coupling together powerful keywords, such as “near me” or “phone number,” in a Google My Business page.

However, our Omaha SEO company suggest that it is important to optimize your website, as not everyone will be entering in a local query. 

Make brand building a priority 

It comes as no surprise that one of the top 2020 SEO trends is the decline of the benefits that organic social provides to business owners. Paid advertising is proving that it is working, but the overall system is becoming saturated. 

In the near future, paid ads may become a very expensive avenue to traek down. So, what’s the solution? Utilize social listening tools and data management. This is where you want to focus your time and energy. This will allow you to engage with your audience and build brand awareness through your platforms. 

The SEO landscape is always changing. The best thing to do is not to panic. Consult a professional who is familiar with the top 2020 SEO trends and can guide you towards sustainable solutions for your business. 

We’ll help you and your company start 2020 on the right Omaha SEO and digital marketing path, contact us today!