If you are searching for an SEO checklist that will help you start or fill in the gaps of your current process, then this SEO checklist is for you, put together to drive success for your company! 

Set up a Google Search Console account

Google Search Console, just like most of the other Google features, is a free marketing and SEO tool that provides valuable insights.

In Search Console, you are able to view under-performing keywords, inspect URLs, check search performance, filter search results with new filters like news or images, and so much more. 

It is one of the top tools that any company or marketer could use by itself for reporting and reviewing the site itself. 

Our expert SEO company ensures that all sites are on Google Search Console along with Google Analytics. 

Set up a Google Analytics account

Google Analytics is one of the most commonly known marketing tools out there that companies and agencies use to track marketing metrics. 

The website analytics provide a detailed report based on the website’s audience, average page time, bounce rate, year-to-year progression, demographics, and more.

One of the best parts about Google Analytics is that it can answer the 5 W’s.

• Who has been visiting the site?
• Why have they been visiting the site?
• What pages are they viewing?
• Where are they coming from?
• When are they visiting the website? 

A comprehensive marketing research strategy and insight are all available to a company or agency through this free marketing tool.

Submit a site map

As Google Search Central explains, “A sitemap is a file where you provide information about the pages, videos, and other files on your website, and the relationship between them.” 

While a site map does not guarantee that Google will crawl those pages, based on their hundreds of different algorithms and requirements, it does help and you will never have to worry about being penalized! 

For companies with larger websites, it is best to always submit a site map because of all the different pages that intertwine with one another. 

Find variations of keywords

An important element to always understand and consider is that any expert SEO company will implement and recommend a variety of keywords. 

If a keyword is being crossed-utilized across several different pages, your website pages could start to compete with one another in SERP. 

There should be two types of keywords implemented- long tail and short tail keywords. For many companies and clients, the higher volume of short-tail keywords is the appealing keywords everyone wants to rank for. 

An expert SEO company also wants you to rank for those keywords, but those are a long-term strategy. They are achievable, but it will take some time with both off-page and on-page SEO. 

The long-tail keywords are the lower volume keywords in the keyword family. While these keywords are longer phrases, they are more targeted phrases, which means it is searched by a more qualified consumer. 

It is important to implement both sets of keywords across the website on the front and back end with blogging keywords in-between! 

Understanding it’s a long-term game

SEO is a long-term game. It can take years to build credibility with Google and other search engines. With the right team by your side, you can see the growth that follows Google’s Guidelines. 

Our team can be an extension of your business. Give us a call today to learn more about the process, packages, and get started!