In our 2022 digital trend recap, our creative agency in Omaha team highlighted some of the trends we saw take over the digital landscape. Some of the changes we saw were numerous Google updates, social media platforms prioritizing videos and dark mode standardization in web designs. 

Now, our creative agency in Omaha team wants to spotlight some of the digital trends you will likely see throughout 2023. We have gathered the latest social media trends, graphic design trends and app and web development trends to keep your eyes on. 

2023 digital trends

Short-form videos continue to rise

Short-form videos are any videos under 60 seconds, with the ideal length being between 31 and 60 seconds. There is a wide variety of digital spaces to create short videos, such as TikTok, Instagram Reels, Youtube Shorts, Google, LinkedIn and even Pinterest. 

The good news for those who love short-form videos is that this kind of social media content is going to be around for a while. Short-form videos are predicted to become the most popular type of content on social media, accounting for 40% of all videos. If they haven’t already, companies should start adding video content to their existing social media content strategies. 

Content creators

Content creators are individuals who create entertaining or educational material that is shared across digital channels. These creatives provide a distinct perspective or voice that their audience trusts and seeks. Some of the popular content channels these creators utilize include:

• Videos - TikTok, Youtube Shorts & livestreams

• Images - photography, graphics & memes

• Audio - podcasts

If appropriate for your industry, consider partnering up with a content creator. It is beneficial for businesses to partner up with content creators because they will save you time, earn your company credibility and expose your brand to a new audience. Working with a content creator is typically not too expensive either. The typical cost of a micro-influencer ( someone with 10,000 to 50,000 followers) post is between $100 - $500 per post. 

Motion graphics

If you are looking for a way to make your social media content stand out, it is time to think about motion graphics. This type of graphic is essentially animation but with text as a major component. There was a shift toward more motion graphics after the rise of video content and dynamic UX designs. 

As the popularity of video content continues to rise, so will the use of motion graphics. They bring life and engagement to social media platforms. 

Super apps 

In the app development world, the next big thing is super apps. These are mobile applications with a range of component tools that the user can use in one convenient app. Some of the features of these kinds of apps include marketplaces, messaging and payment services. 

Super apps in the United States are not a big thing right now. But large companies, like Walmart, have begun to build their own version of a super app. Not all companies should consider building a super app, but they should be aware of how it may disrupt expected mobile app designs and functions. Consider the convenience it will give mobile users and how it will change mobile experiences. 

Mobile first development 

When you need to look up something, do you pull out your laptop or mobile phone? If you are like the average person, probably your mobile phone. 62.06% of all website traffic comes from people using their phones. Companies should keep this important detail in mind when designing and developing their websites. 

That is why one trend we will continue to see in 2023 is mobile-first development. This means designing a website for mobile device experience first before doing it for desktops. When designing a website with mobile-first in mind, web developers need to focus on vertical orientation, meta viewport tags to assist browsers with rescaling websites and CCS queries to change items depending on the device's capabilities. 

Get started on these trends with the help of a creative agency in Omaha.

If you want to incorporate any of these trends into your digital marketing strategy or website, let Omaha Media Group lend you a helping hand. Contact us to learn about our many creative services.