We know what you’re thinking. Social Media Marketing is overwhelming, time-consuming, and you question if it’s really even worth getting elbow-deep into.

The answer is yes. It’s absolutely worth it. If you focus on a having a plan you can have a successful experience with it! And if you don’t want to travel that road alone, it’s ok. That’s what we’re here for.

If we could offer up the 3 most basic, but essential tips for your Social Media Marketing plan, they would be these:

Find your target audience and listen to them.

Identifying your audience requires a little bit of research. You must determine your target’s age, average income, and common values.

Not only do you need to identify who your target audience is, but you need to ensure where they are in the world of social platforms. Your content will be driven by the who and the where.

Listening to your audience helps you identify their needs and what is trending for them. By doing so you’re able to curate relatable campaigns.

Talk With Your Audience Not At Your Audience.

Give your audience a little piece of you. A personal touch to your posts and engagement will really set you apart from the others. I think we can all agree that we’d rather talk to a human than a robot…so don’t be a robot. Be friends with your followers and you’ll start to get some real engagement.

There’s a huge difference between creating community and networking. Be the community creator. While this does take time, it’s an investment that is sure to pay off in the long run. Building fast relationships aren’t always the long-term solution to being successful.

Be a storyteller.

It’s not about what you sell…it’s why you sell it. When it comes down to it, your audience has to trust you before they decide they want your product or services. By presenting your story before your product, you’re not only being personal, you’re showing value in what you have to offer.

Consumers like to invest in a product with a purpose. Ethical and strategic, it’s a way to humanize your brand and develop brand loyalty.

Once you get passed the research of who your audience is and where they “hang out” on social media, identify your “why”. Why you do what you do…why you developed your product in the first place…why you stand out.

Connect with the people that follow you and find common ground with their stories too. These 3 basic steps will be a great start to your Social Media Marketing.

If you're overwhelmed with the time constraints of Social Media Marketing…that's ok…we're here to help!  Send us a message and we'll take care of it for you!