‘Twas the week before Christmas and all through the agency, not a keyboard wasn’t typing, not even the mouse. The keywords were optimized with care in hopes that St. Google would soon be there. 

A professional SEO agency all nestled at their desks, while visions of first-page ranking danced in their heads

A professional SEO agency can give you the Christmas Eve spirit with the ability to increase ranking in search results. Here’s how an SEO agency is sweet like Christmas morning! 

What does an SEO agency do?

A professional SEO agency is the elf of the season. They are always working, always watching, making any necessary changes, and helping to deliver the gifts. 

SEO experts spend an extensive amount of time researching your business, industry, current customers, and who you’d like to reach in the future. 

An SEO agency assesses the overall health of your current website, paying close mind to page-loading speeds, backlinking, and mobility. 

Additionally, an SEO agency does thorough keyword research to aid in organic search results for your business.

Why hire an SEO agency?

1. Time-saver

When it comes to the DIY SEO route, it is important to understand how much your time is worth. Blue Corona research shows that it can take anywhere from over 80 hours to educate yourself, three hours a week for keyword research, 24 hours a week for blogging and if you add social media to the mix, even longer. 

This can total to about $95,167.50 per year for DIY, and the biggest problem is, it could not work. Why not save yourself the lumps of coal this year, and shine as bright as your Christmas tree with gifts underneath. 

2. Credibility

With 68 percent of online experiences beginning with a search engine, there is no doubt that a company’s credibility and branding reputation needs to be positive with consumers and search engines alike. 

For websites to rank in Google, it needs to show it is a reputable, trustworthy and credible business in that industry. This is done through several different on-page and off-page techniques such as, but not limited to, on-page optimization, meta descriptions, title tags, URL structure, content marketing, backlinking, and even more. 

Through these different strategies and techniques, a company can slowly build credibility with search engines, like Google. It takes time with consistent and trustworthy practices best implemented by a professional SEO agency.

3. User Experience (UX)  

In the summer of 2021, one of the biggest updates that were released is the Core Web Vitals update that takes into consideration eight factors to rank a company’s website. One of the biggest priorities is User Experience (UX).  

Almost 90 percent of the internet is less likely to return to websites with poor UX design. 

The percentage doesn’t lie, and with Google requiring it, a poor UX design can cause negative experiences, which hurt credibility and brand reputation, all while possibly costing yourself extra DIY time. 

We all remember the feeling as kids - waking up on Christmas morning to see the perfect present from Santa under the tree. You don’t quite know how it got there, and you think someone else might be in on it (thanks mom and dad), but it’s perfect and you’re glad you have it. That’s SEO.

Hiring an SEO agency is one of the best things you can do for your company’s marketing. With a boost in traffic, the right people can discover your company and convert you to longtime customers.