Some things are just better together. Runza and Nebraska football, chili and cinnamon rolls, PPC and Omaha SEO services.

As the old saying goes, “Every pot has a lid.” PPC is the lid to SEO.

What is PPC?

Pay Per Click (PPC) marketing is a service through Google in which advertisers pay a predetermined fee each time an ad is clicked. Basically, it’s a marketing tool that buys visits to your site as opposed to organic ones.

The point behind PPC is to allow advertisers to bid for a higher ad placement in Google’s sponsored links section of search results.

For example, as an Omaha SEO expert, our business might pay for PPC ads bidding on the keyword “Omaha SEO services”. These keyword advertisements have the potential to show up at the top of Google search results. Any time that ad is clicked on, our business would pay the bidding fee we agreed to.

What is SEO?

Search Engine Optimization (SEO) is a technical marketing method implemented to increase organic web traffic and visibility of your website in search engines.  Gaining organic web traffic through SEO can be a long and competitive process. When utilizing an Omaha SEO expert, your business has the opportunity to thrive in local, visual, ad, news search and more.

The point behind SEO is to not only increase your search rankings, but to increase the quality of traffic that comes to your website. Sure, all web traffic is good traffic, but quality traffic is best for business. It’s safe to say a business would prefer to have traffic with the intention of seeking your services than traffic that is irrelevant to what you offer.

Why are PPC and SEO the perfect power couple?

PPC and SEO do some great, helpful and powerful things on their own. But when paired together, they’re a serious power couple like Prince Harry and Meghan Markle.

When coupled up, PPC and SEO:

1. Increase your website visibility

When your business begins dominating both paid and organic search, your website traffic will increase significantly. This increased traffic indicates that your business is a well established one in your industry. And you know who loves experts? People and Google.

2. Keyword data

When PPC campaigns are ran in tandem with organic SEO practices, double the data is coming in! Being able to identifying the PPC keywords creating conversions is worth its weight in gold! This insight allows for a tailored overall marketing strategy.

3. E-commerce integration

Google now allows for PPC ads to feature specific products on your e-commerce site! These features will link directly to your website. It’s simple and gives a solid boost to other strategies you’re utilizing to market your products.

4. Social Media

Social media is powerful too. Over the years we’ve seen platforms like Facebook and Instagram transition into a targeted mecca of advertisements. Through social media, PPC ads can be funneled down to the very audience you chose to seek out. The data collected from these ads gives extremely precise and interesting insight to your target audience. Thus, adding to that tailored SEO strategy you’ve been longing for!

As you can see, both strategies are extremely helpful in boosting your web traffic and search visibility. And to be honest, having at least one of them in your marketing arsenal is beneficial to you. But, having both working together is a solid recommendation from this Omaha SEO expert.