The higher your mobile application ranks among app store search results, the better your app's visibility is.

This, in turn, helps you to increase the number of times your app is installed by people. If your mobile app lacks visibility, it will go unnoticed and that holds true no matter how good your app is. With all the numerous apps that are being launched every single day, it is quite easy for your mobile app to fly under the radar.

Improving the visibility of a mobile app is more than just designing a quality app. If you want your app to rank better, here is how to improve app visibility. 

How to improve app visibility 

Choose the appropriate category in the app store

Believe it or not, the category of the app is imperative, this is because that is where it will be hosted in the app store. If a consumer searches for, “mental health apps” and the company’s app is accidentally categorized under “e-commerce”, this is where the app will not show. 

There are several categories of apps in the app store and randomly placing your app under any of these categories won't do the trick.

This helps with the overall visibility and later on optimization of the app for marketing purposes. Carefully consider the features of your app, the audience it caters to, and the relevant queries related to this app. 

App Store Optimization (ASO) 

App store optimization (ASO)  is very similar to SEO but it is used to gain better rankings in the app store search results rather than the SERP. 

Source

70 percent of consumers search the app store they are on to find the best app, and 65 percent of these consumers download the app within their first search query. 

The primary goal of ASO is to increase app downloads to finish the final goal of the app itself, and without ASO in place, the visibility of the app will be hidden down the ranks in the app store! 

Keep an eye on your competitors

With all the apps being launched in the market, it is only natural that you find apps that resemble your mobile app in a lot of ways.  You need to keep an eye on your competitors and try to get an idea of how they are working the market.

It is important to look for keywords and strategies that your competitor might be using to promote their app. Remember, what works for them might work for you as well.

Be meticulous about app listings

From the distinct icon and branding, this will distinguish you from the ever-changing market. 

When you think of “shape” think of the icon’s core image that will be published inside of the app store. One of the biggest design elements to take into consideration is that a large majority, if not all of the apps, have a square or circle icon in the app store. There is nothing unique about them, but because the rest of the apps have them, companies oftentimes just follow the trends of the market. 

In what ways could your design be differentiated in the market to ensure it grabs the attention of consumers? 

Ready to learn more about how to improve app visibility, ASO or get the process started? Contact our mobile app experts for help today!