Black Friday is considered to be the biggest shopping day of the year in America and is considered the official start of the holiday shopping season. A report found that nearly 155 million Americans shopped during Black Friday 2021. With so many people shopping on this day, companies need to prep their digital marketing campaigns for the holidays or hire a marketing agency Omaha expert to help out.

For shoppers, Black Friday is a day to get deals and big discounts on their favorite items. From the other perspective, Black Friday is a great day for companies to make more sales and grow brand awareness. Our marketing agency Omaha team is here to share some tips and tricks to help you stand out from competitors this Black Friday.

Black Friday marketing tips for businesses 

Set up an Instagram and Facebook shop

One of the trends we have seen this year is social commerce. This kind of commerce is selling products and services through social media. A survey found that over 82% of respondents discovered a product on social media and made a purchase through their mobile phones.  

Companies can target mobile shoppers by setting up a shop on Instagram and Facebook. This feature allows you to sell products directly through Instagram and Facebook. The benefits of setting up a digital shop are that you make the shopping process easier and you get to tag products directly on your posts. 

Support a cause

If you want to stand out from the crowd this year, support a social cause this Black Friday. During this time of the year, most companies are just pushing out promotional content to get shoppers to buy their products. Supporting a social cause can set you apart from the competition. 

First, you should pick a nonprofit, charity or community partner. Then, decide if you are going to donate a portion or all of your Black Friday Sales to that cause. Lastly, plan out content that both organizations can share throughout this time. At the end of the day, this kind of campaign will help raise brand awareness for a good cause and show customers a more humanized side of your company. 

Encourage customers to share their email with you

During your Black Friday Sale, you may get a new batch of customers. You should make it a goal to nurture those new leads instead of losing them. You can nurture those new customers by acquiring their email addresses. 

You can then create an email list of these new customers that you can educate about your products and share sales. According to a report, 49% of consumers said that they would like to receive promotional emails about their favorite brands on a weekly basis. Sending out regular emails and newsletters can help during the consideration stage. 

Some ways to get people to share their email with you:

• Offer a discount for sharing their email

• Add a call to action on your website

• Offer exclusive content 

Creating captivating Black Friday marketing campaigns with a marketing agency Omaha professional!

At Omaha Media Group, we have marketing professionals that can help you plan a Black Friday marketing campaign that makes you stand out from the rest. Plus, our team can help you manage all your digital marketing channels, so you have one less thing to worry about. Contact us today to get started!