SEO is a vital digital marketing tool to get organic traffic to your website. The reason why it is so important is because 68% of online experiences begin with a search engine. That means if your website is not showing up on search results pages, then you could be losing potential customers. 

To get the results you want to see, you should do everything to avoid mistakes. Making an SEO mistake could slow down your SEO progress and put your website’s health at risk. Our SEO Omaha team is here to share some of the common SEO mistakes we see companies commit. 

SEO mistakes to avoid

Using the wrong keywords

Keywords are an essential part of any SEO strategy. The common problem that we often encounter is site owners trying to rank for generic keywords. These keywords are often high in volume, which means there is a lot of competition. We recommend if you are a small business, try to grab keywords that are specific to your location. 

For example, if you are a thrift store, instead of trying to rank for “thrift stores,” try “thrift stores in Omaha” instead. The volume competition is probably a lot lower than a national keyword, and it will help your business get found in local searches. 

Ignoring your website’s speed

Fast is always better when it comes to search engines. Google favors website’s that load fast. Why? Well, Internet users prefer to interact with websites that load fast. A report from Google found that 53% of mobile website visitors will leave if a webpage does not load within three seconds. 

You can check the speed of your website using Google’s PageSpeed Insights. The cool thing about this tool is that it will give you insight into how to increase the speed of your website. If you need extra help, you can always hire a web design and development company, like Omaha Media Group. 

Not creating unique content

Writing unique content is an important part of a successful SEO strategy. Google likes websites that regularly publish content. However, it is important to note that the content should be informative and unique. 

This content should provide valuable information to your target audience, be at least 300 words long and SEO-friendly. Also, your blogs and articles should contain original content. These aspects are critical for the health of your website, especially with Google’s newest update called the “helpful content update.”

Choosing the wrong SEO company

One of the biggest common mistakes that companies make is choosing the wrong SEO company. Often companies choose the cheapest option or the one that promises results fast. The thing to remember is that SEO is a long-term strategy. It takes a while for your website to rank, so you should avoid any company that says they can give you fast results. Some ways to find the best SEO company include checking reviews and references. 

Hire an SEO Omaha agency!

Avoid any SEO mistakes by hiring an experienced SEO agency like Omaha Media Group! Our team of SEO experts will help increase your company’s online visibility and dramatically increase the amount of traffic and targeted visitors to your website. Contact us today!