Nebraska boasts a diverse range of agricultural products, including beef, corn, dairy, beans, alfalfa, pork, and poultry eggs, which are distributed nationwide. The agricultural industry is crucial and constantly in demand. 

To enhance sales and brand recognition, it is advisable to incorporate digital marketing into your existing marketing plan. Our digital marketing Omaha team is available to share insights on how digital marketing can support your products and business goals.

How digital marketing can help agricultural businesses

Increases brand awareness

It takes people at least seven times to recognize your brand. Luckily, digital marketing can help increase that brand awareness by allowing you to send emails, social media posts or display ads where your target audience spends most of their time. 

Reaches the target audience

When using digital marketing, you get control of who sees your posts and who does not. The first thing you need to do is create customer personas. These personas will help your marketing team know who you are targeting. Then, your team can resort back to these demographics when creating content and digital advertisements. 

Allows to collect data

The great thing about digital marketing is that everything is done digitally, and you can collect that data. You can see the analytics and see the accurate number of people who interacted with anything you put online. This can help you improve your strategies. 

Digital marketing strategies for agriculture companies

Now that you know some of the benefits that digital marketing can offer to agriculture companies, it is time to look at some of the strategies that can be used. Our digital marketing Omaha experts want to share some of the channels used for agricultural specific companies. 

Email marketing

One of the best ways that companies, especially agricultural ones, can reach their customers is through email. 99% of email users check their emails every day. It is a direct way to reach your target audience. Some email marketing ideas include sending promotional emails or newsletters to keep people informed about your industry.

Social media marketing

Social media is a marketing tool that can help raise the voice of people in agriculture. You can create posts to help promote products, showcase your company and educate others about what you do. It also can help you meet other professionals in your industry doing the same things you are. 

SEO and SEM

If you want your website to show up when people are looking for your products and services, you need to optimize your website using SEO. This digital marketing strategy will help your website rank higher in SERPs (search engine result pages), and also increase your reach and exposure to help you find and connect with potential customers.

Start growing your agricultural company’s online presence with the best digital marketing Omaha company!

At Omaha Media Group, we have a set of professionals who can create and execute a digital marketing strategy tailored to fit your company’s goals. We handle all aspects of digital marketing like social media, email marketing and SEO. Don’t hesitate to contact us!