On Monday we brought you three common misconceptions of digital marketing!

While more affordable than traditional marketing, digital isn’t free. The investment you put towards a digital marketing strategy requires time, dedication and hard work.

Driving traffic to your website is no joke! It can mean all the difference in brand legitimacy, quality leads and overall sales! By hiring a professional, you’ll find your way to a strategy that works best for your business and stretches your dollar.

Below, we go over the four biggest misconceptions about digital marketing.

Biggest misconceptions about digital marketing.

One of my employees with “down time” can do the digital marketing for free.

Well, this is awkward.

One of the most common misconceptions of digital marketing is that you can just task digital marketing to someone in your workplace that “has a little extra free time.” You can, but it truthfully, might not be a good business move.

Digital marketing is SO MUCH MORE than posting on social media every now and then. Digital marketing is Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, Social Media Advertising (SMA), and content creation all combined with a whole lot of experience and research.

A professional digital marketing company (like ours, eh hem…) can give your business a fresh set of eyes to implement new strategies that might work better than ones that have not been successful for you. We haven’t just learned the trade of digital marketing, we’ve mastered it.

Mainly, we all know what happens when employees do get busy. That “down time” turns into “no time” and digital marketing gets tossed into the back seat. We’ve seen it a million times.

More is best!

Occasionally clients want “all the things”. All the content, all the clicks, all the followers! And truthfully speaking, we can’t sway we blame them! We want all those things too!

However, it’s important to understand that digital marketing is about merit, not more. Quality over quantity.

Pushing quality content will prove expertise to your audience. Quality clicks lead to quality traffic. Quality followers leads to quality leads.

Digital marketing is for millennials.

It’s common for classic businesses to assume their business cannot benefit from digital marketing. In fact, these types of businesses can thrive with digital marketing! As well-known, longstanding brands, they’ve already established trust. Putting that trust online? Priceless.

Moreover, generations of all kinds use social media. It’s simply a matter of understanding your audience demographic and gearing your strategy to where they “hang out” online.

My product/service is too boring for digital marketing.

Digital marketing is not industry-specific! Sure, some fields are more prevalent than others on specific platforms, but overall, every industry can be successful in their own way!

“Boring” businesses can be interesting if you find an innovative way and place to portray it! Digital marketing is one of the best ways to humanize your brand!

Digital marketing is more about brand awareness than making sales. An industrial manufacturer is less likely to make a business transaction on Instagram, than say, a clothing boutique.

However, they can develop brand recognition by sharing stories of those who work there, or educational pieces. This builds trust. Trusted brands get business.

When you keep this in the forefront, your digital marketing becomes more about who you are than what you are.

Digital marketing can be used to the advantage of every business. By using a trusted, experienced professional you can the opportunity to develop brand awareness and quality leads. If you’re ready to take advantage of this crucial kind of marketing, send us a message!