Online marketing has completely changed the way in which a product or business is advertised and promoted. Display marketing is one such form of online marketing which is highly effective and can be used for target advertising according to the likes of the customers. These display ads can be in the form of texts, visuals, logos, animations or photographs that appear in small boxes on the corners of websites, as text billboards or videos. 

The world is turning into a global village with technologically savvy people from all over the world connecting with one another over the internet. It is no surprise then that digital advertising which combines features of a visually appealing message and a social media marketing campaign is the preferred marketing strategy for most companies. 

Advantages of Display Marketing 

1. Target Advertising
Online advertising makes use of cookies which can identify specific computers to gauge the effectiveness of an advertisement on the user of that system. Advertisers also partake in behavioral targeting which involves collecting information about a customer’s online activities to frame an idea about his interests. This allows the advertiser to present only such advertisements that are relevant to a particular customer.

2. Contextual and Meaningful
Display marketing makes use of such advertisements which blend into the overall content of the website in which it is appearing. This makes it seem more organic and doesn’t disturb the customer’s vision.

3. Flexible
These advertisements come in different forms, shapes and sizes and can be structured according to a company’s needs. While Rich Media videos can be silent prompts to promote a product, Interstitials pop-up in between online activities and are highly noticeable.

4. Easy to Evaluate
The success of display marketing can be easily measured by the use of analytics which give a clear picture about the number of clicks and the real-time conversions that the ad has resulted in.

Winning Strategies 

Display marketing, with all its advantages, can be ignored as they are everywhere and advertising videos often play in the background without being actually viewed. A few useful ways to make your digital advertisements more impactful are –

1. Captivating Visuals
The aim of a digital advertisement, whether in the form of a visual or a video should be to arrest the viewer’s attention immediately. Too many features or information in a video often ends up being confusing. A single message accompanied by supporting visuals in an attractive format appeals best to the viewer 

2. Build a Lasting Image
One of the ways to be more visible is to stick to a digital marketing strategy that blend with your product and is easily recognizable by people. Once a brand image has been formed, it is better to stick on to similar kind of advertisements that the viewer can identify even without seeing the company’s name.

3. Experiment 
While it is important to find your preferred kind of advertising, digital marketing should not become monotonous. The visual content must be unpredictable and challenge or surprise the viewer. 

Digital Marketing can provide you a million ways to promote your brand aesthetically. Be sure to choose the one that suits your image!

Let us help you with your Display Marketing!