From customer shipping to inventory management, from the beginning of a product's lifespan to the moment it is shipped to its final destination, it all has to do with supply chain management and logistics in place. In our industry, our experts are more commonly familiar with the “Amazon effect” that is taking place with Prime. This is because it deals more closely with e-commerce websites and their overall functionality. 

This has set up the supply chain management and logistics industry to create optimized processes that can get that squatty potty to your house in about two days or less! With the supply chain and logistics industry being some of the largest and fastest moving industries out there, it is important to understand not to forget about marketing strategies! 

While most of these companies are mostly concerned with reducing costs and optimizing their systems already in place, it can be difficult to remember marketing strategies especially email marketing! 

Omaha Media Group is a leading creative management firm that provides our clients with the best email marketing experts to provide them the best email marketing campaigns and strategies out there! Here are the email marketing trends for this fast paced industry! 

Invest into an email marketing technology!

Email marketing is an old school marketing strategy that continues to be a top revenue and lead generation for a number of companies in a number of industries. Email marketing often gets overlooked because of all the new age digital marketing strategies that are available out there! (Which we are not knocking, we love SEO and SMM!) 

Why should a company invest into this marketing strategy? 

The very first and most important step is to make sure to invest into an email marketing system that provides your company with the ability to automate emails, segmentate your lists, allows you to view who viewed your emails and acts as a CRM if need be! There are hundreds of thousands of email marketing systems out there that can help a company get started in their email marketing campaigns! 

Interactive emails

Interactive emails continue to be a leading email marketing trend that our experts have noticed throughout the years. Interactive content in email marketing is content that requires a user to engage with it by tapping, swiping or clicking on the image or message itself. While most email marketing services are still catching up to interactive email marketing trends, there are a couple of ways to get around this issue! 

A company can utilize GIFS from the Internet or create their own! Infographics are the best way to engage an audience. This is because 90 percent of the information that we consume and remember deals with visuals! A great example of this is having an infographic explaining the top trends within the supply chain industry or have the back of a truck open when a consumer clicks on it! 

The needed information can be included within the said truck! Not only can and should emails be interactive,  but the best email marketing experts would suggest to make sure they are mobile friendly! 

Mobile friendly emails

A mobile friendly email design is critical in a mobile search world! It makes sense that mobile friendly designs would be one of the leading email marketing trends due to the rise in mobile search! 

Almost 80 percent of users have purchased a product on their smartphone and with an apparent switch in desktop traffic to mobile traffic, all companies should be sending out emails that provide easy viewing on both mobile and desktop technology! 

Keep it brief! 

On average, an American receives about 121 emails per day! It is important to keep the email as brief as possible, but also valuable! As a company, you only have a couple of seconds to keep a consumer’s attention and long emails that have no images or breakups could easily turn this consumer away!

Remember  to list out important information or make it into a visual communication! The most important part of all marketing campaigns is to have a strong call-to-action (CTA) on each and every email. A consumer needs to be told where to go and what to do! So, tell them exactly what you are searching for them to do! Don’t be vague! 

Omaha Media Group’s best email marketing experts can help any supply chain and logistics company set up their email marketing campaigns and even help with other digital strategies such as Social Media Marketing and SEO which also works in conjunction with email! It really can be that easy with the right business partner! 

Contact us today to get started!