Live audience participation is the current trend within social media marketing. In a market that is fast targeting personalized responses within branding dimensions, social media is the wave everyone wants to ride to surpass the competition. Old ways of doing business are fast giving way to the development of new business models. Basically, the way big corporations do business is changing and at the center of this change is the rise of social media. For digital marketing experts, this opens the doors to creating new kinds of brand strategies as well as revolutions in how brands market themselves. The key to marketplace success lies mainly in audience engagement through social media, and this often sees brands becoming very creative. A prime example of this is Wendy's Twitter roasts that has people howling with laughter and deliberately increasing interactions with the fast food brand. Of course, this is just one example of marketing. Each brand comes up with unique ways to make their presence felt. 

An important aspect of social media participation is inciting calls-to-action. The consumer, now mentally invested in your brand is more likely to consume what you produce and directly add to sales revenue. The more brands enter the Personal lives of consumers, the greater their chances of success. 

Personalized Engagement In The Digital Age:

Knowing what kind of content you want to produce is the primary requirement for a social media strategy. Online platforms also serve as repositories of data concerning audience behavior that can help your campaigns. Basically, social media is an evolving monster and as marketers in this field, not only do you have to invest in it, you also have to grow with it. But where exactly do you start? 

Curated Content: Having a Social Media Expert on the team can really help pull in revenue. An individual well educated in digital marketing jargon and experienced in generating innovative content is essential to a company’s growth. Primarily because of the need to create content that is both different from other brands yet entertaining enough to attract consumer responses, this field is growing day by day. 

Expand Relevancy: It is incorrect to assume that you are simply expected to write about your own company. Top brands create events surrounding relevant social events and make their presence known by even commenting on relevant events. Not to generate controversy but to increase participation, proper research on top trends can help your social media campaign. The use of relevant hashtags and following what the Internet is doing can help you to become more relevant. 

The 80/20 Rule: Whenever you post on social media, always remember this rule. What is basically suggests is that while twenty percent of your content should be directly about your brand and what you have to offer, the other eighty percent should be on relevant topics that provide useful information to the user. Topics such as relevant tips, significance, innovative articles on the development of the industry and others fall within this category. 

Multiple Platforms: Social media is a wide playing field and restricting yourself to the swings will not really get you anywhere. Do not think that just by having a Twitter account, the job is over. You are just getting started. To be social media relevant, you need to be everywhere. That means having a Facebook page, a LinkedIn account, an Instagram account and a Twitter account. And do not assume that just having an account is enough, you need to generate content for each platform daily while also interlinking these social media channels for maximum exposure. 

Encourage User Generated Content: Actively encouraging audience participation helps the user to relate to you. You can achieve this by creating polls, responding to comments and answering queries on a regular basis. 

Social media is a still-evolving platform, and you need to evolve with it. Your social media strategy needs to take into consideration the future of social media and how your brand can benefit from growing with it. At the end of the day, interacting with the customer directly not only gathers you important information about your brand and what the audience want, but if done well, can inspire the consumer to invest in you. 

Let us help you develop an interactive social strategy for your brand!