Amid the COVID-19 crisis that continues to sweep across the globe, it has never been more imperative for a company to have an online presence with Search Engine Optimization (SEO) to Email marketing strategies. 

As a leading Omaha digital marketing agency, our team of Digital Marketing Strategists can help a company implement these five marketing strategies while our website development team works on a custom coded website with one of the most secure CMS out there! Oh and do not forget about our graphic designer who brings this all to life! 

1. SEO 

SEO is technical on-page and off-page strategies set in place by an agency that helps a website rank organically in a search engine over time.  It is important to understand that organic SEO is one of the top driving factors for inbound marketing, lead generation, sales and qualified website traffic that helps to increase brand equity over time in search engines such as Google. 

When our Omaha digital marketing agency says, “on-page and off-page SEO” what we really mean is a combination of optimization that a consumer can and cannot see on a website! This includes but is not limited to keyword research, keyword optimization, backlinking, website updates, URL updates, inventory updates, directory submissions, metadata and so much more.  

It can take a client six to nine months to rank organically in search engines. Research shows that the first five results in SERP account for 67 percent of all clicks. How many first page rankings is your company currently ranking for? One? None? 10? It is important to understand that anything under the number of 10 is hiding on page two of Google, and here is a running joke in the industry. 

Source: 

With that in mind, why would a company want to hire an agency who has SEO specialists? 

That is because SEO is a time commitment for any marketer or agency out there. A marketing agency provides a startup, Fortune 500 or any company with the ability to hand off this workload or outsource a full-time position elsewhere. 

When a company tries to handle their SEO strategies alone, it can take 83 hours per week to finish the entry level courses and move onto implementing the strategy, but the thing is, will any of it work? 

 And on top of that, it could cost a company $95,000 annually just for trial and error. Who wants to spend that much money only to sit there wondering what any of the data means? 

Now, one part of SEO is content marketing, but what types of content marketing does your company need? 

2. Content Marketing

In your own words, what is content marketing? “Marketing with content?” Yup, basically! Content marketing is the creation and distribution of different types of content like e-books, blogs, webinars, emails, social media marketing, video and pretty much any other content created for the consumption of marketing purposes! 

Content marketing helps to answer your audience’s questions, provides engaging content to consumers, gives more information pertaining to decision making skills and helps a company rank in search engines. Content marketing is a powerful tool that all companies should be aware of.

The content that is being created can be distributed through a number of social media platforms, email marketing campaigns, blogs and other marketing strategies! 

3. Social Media Marketing

On average, the average American is spending 144 minutes per day on social media channels such as Facebook, Instagram, YouTube and TikTok. To be honest, our marketers are probably spending 144 minutes a day on TikTok alone! (We are addicted!) 

Social media marketing is a powerful inbound marketing tool that helps companies strategically reach their target audience on the right social media channels! That is the thing about DIY social media marketing strategies. Not every company should be on Facebook or Instagram, because their audience could be on Twitter or LinkedIn. 

What type of content should be promoted? Research after research shows that over promoting products and services is the leading cause of a company losing its following. This is why strategic social media marketing needs to be handled by a leading Omaha digital marketing agency, like Omaha Media Group! Now, what about another strategy that brings in qualified leads and fast! 

4. PPC Management

PPC (Pay-Per-Click) Advertising is advertising on search engines that help to bring in qualified leads, but with each click, a company pays for it. If a landscaping company wants to advertise with GoogleAds without the help of an agency, the company would need to create an account, find their keywords and understand the average costs of PPC. 

Consumers who find your website through PPC ads are 50 percent more likely to purchase a product or service than those who find your website with organic SEO strategies. However,  it is important for a company to understand that PPC ads will not help with their Google ranking or ranking on any other search engine. 

Yup, that is the truth, and a company with a better organic SEO footprint and PPC ads footprint will get better placement in a search engine SERPs. So, not only is it important to have the best PPC ads possible, but it is important to have a strong organic ranking. This is why a company should implement organic SEO strategies and add PPC ads when needed! 

5. Email Marketing 

Email marketing provides one of the highest ROIs for companies, and because of this, it is a chosen marketing strategy to garner new customers and leads. 

It is estimated that half of the world’s population uses their emails on a daily basis, and over 290 billion emails are sent each day. Think about it, how many work emails do you get? How many personal emails do you get? 

With billions of emails sent each day, it is important to implement an email marketing strategy that incorporates all of these strategies. The best part about email marketing is that any content that is being published and shared can be implemented in an email marketing campaign. 

Work smarter not harder as they say and email marketing allows for this! 

Omaha Media Group is a leading Omaha digital marketing agency located in West Omaha, Neb. We can provide these strategies and custom, modern coded websites with branding strategies! Contact us for our recommendations for your marketing strategy!