A search engine is the first place people go to when looking for a local business. In 2020, a report found that 93% of consumers used online searches to find a local business. Omaha local SEO experts believe that if your company’s name is not showing up on these searches, you could lose potential customers. 

Increasing local visibility is a SMART goal and preparing your website for the new year can help you achieve it. You can accomplish your goals by using local SEO or improving your existing strategy. Omaha local SEO experts at Omaha Media Group recommend companies use local SEO if they want regional customers to find their business and increase foot traffic. 

What is local SEO?

Local SEO is the process of optimizing a web page to increase its visibility on local searches. By increasing your local visibility, you gain more brand awareness and increase foot traffic to your physical location. Adding local SEO to your digital marketing strategy includes:

• Optimizing your Google Business Profile

• Finding local keywords

• Creating locally relevant content 

Fives ways to improve local visibility online 

Set up or update your Google Business Profile

Omaha local SEO experts cannot stress the importance of having a Google Business Profile enough. This tool helps companies manage their online presence by using personalized Google profiles. These profiles make it easier for people to find information about your business. They allow people to get directions, make a phone call or visit your website. It is important to have a Google Business Profile set up for your company, or to have yours regularly updated so customers get the most accurate information. 

Encourage customers to leave reviews 

Customer reviews provide great insight into what your customers like and dislike. From there you can make improvements to attract more customers. However, reviews can also help optimize your Google My Business presence. Reviews are an important part of Google’s local ranking factors because reviews show how well-known your business is. Google says that having more reviews and positive ratings will help improve a business’s local ranking. 

You can encourage customers to leave a review by:

• Asking them to leave a review in person

• Sending a post-purchase email

• Responding to existing reviews 

Add local keywords to content

If you want your website to appear when people search for specific terms, you need to add local keywords. These keywords contain a location-specific phrase that shows up in the same geographic area. You should do some keyword research or hire an Omaha local SEO company to do this for you once you have the keywords that best work for your company. Then you should include them in your site’s meta content, copy and URLs. 

Add a location page to your website

It is not enough to just have your company’s location on a Google Business Profile. You also need to have a location page on your website. This page will help boost your website’s visibility on local searches, especially if you use local keywords. Your location pages should include the following: 

• Name

• Address

• Phone number

• Store hours

• Testimonials 

• Google Maps for each location 

Create local-based content

Creating content that is engaging and unique will capture the attention of your customers and search engines. If you want to specifically target a location-based audience, then you should create local-based content. This kind of content can be anything from local events, stories or activities happening in that area to creating videos about local charities. 

Improve your local visibility with an Omaha local SEO company!

At Omaha Media Group, we provide affordable local SEO services in Omaha. Our SEO experts will help increase the online visibility of your website and will dramatically increase the amount of traffic and targeted visitors to your website. Start growing your online presence today by contacting us.