How can I improve my website? This question is a common one in the industry because a company’s website is its digital brand. A bad website could turn consumers away and portray a negative image between the customer and the company. 

So much of today’s business is conducted online from shopping to chatting with friends, as a whole, we all depend on the internet to help us! 

What does this mean for your website? When it comes to the design of your website, these four tips can help you in the long run. 

1. Helpful navigation

In the digital world, it is all about a seamless and simple experience from one digital space to the next. Whether this is from social media to a website or vice versa, one way to improve a commercial website design is to ensure simple navigation is in place. 

Clutch’s research shows that one of the biggest contributing factors of a successful website in the eyes of consumers is one that provides easy navigation from one page to another to that final destination. 

The research shows that 94 percent of consumers do care about a website’s navigation! 

Think about it! How frustrating is it when Google or Siri takes you in the wrong direction while traveling? It can be a panic for those driving in new areas and overall, the experience can be extremely frustrating. 

Take that feeling or understanding of the difficult navigation to understand how consumers would feel on your website! 

2. Eye-catching imagery

Our website design Omaha experts always explain to clients that real-life stock photography of their team, clients, office, or other areas of their commercial space is what sets their website apart from the competition. The thing with stock photography is that consumers can tell when it is stock photography. 

A/B testing from a brand new website launched with stock images and real human images, and time and time again, the imagery with real humans out-performed by 45 percent. 

Don’t get us wrong, there is great stock photography out there, but when it comes to differentiating yourself from your competitors, a simple touch of unique, branded and real human images can be the final eye-catchers. 

At the same time, when it comes to eye-catching imagery, this also doesn’t mean just stock images. This includes graphics, videos, carousels, and catchy call-to-action buttons! 

Don’t forget to optimize those images on your website and add alt tags! 

3. Legible typography

The content on your website matters, and beyond that articulate content, the other main notion is the font used. Typography and font should be thought of while designing a website, and when it comes to branding efforts, it should match the current branding style in place. 

There are hundreds of different choices when it comes to fonts, and with too many fonts, it can become very busy, very fast. Just like color theory shows that different colors have an emotional attachment to them, the same can be said for fonts. 

Not only does this matter for the emotions attached to the font, but when it comes to your industry, what is the general tone of voice? Is it business casual? A bit more professional? 

A font that is used more frequently for a casual industry could not be received as well. The best part about fonts is that all of them should be consistent with branding efforts that should be in place. 

4. Longer pages are okay 

While there are advantages and disadvantages to longer pages on your commercial website, the biggest notion to understand between these advantages and disadvantages is that consumers are used to scrolling through pages on a website, and most of the time, they scroll through to the bottom where the CTA buttons are located! 

While short pages are a preferred method for website design, if the website is a bit longer, there is no need to stress. A number of times, this longer page will be easier to optimize for SEO! 

These four website design tips from our website design Omaha experts can help to elevate your commercial website! If you are ready to update your website, Omaha Media Group has been in the industry for over 10 years with hundreds of happy and satisfied customers. We would love to chat with you.