A visitor makes a judgment call about a company’s website within 0.05 seconds. First impressions do matter, and in order for your flooring company to stand out amongst the crowd, it is important to have an updated website to continue to improve your internet marketing strategies. 

1. When was the website last updated?

This is the most important question that can be asked when speaking about updates, maintenance, or website redesign and development projects. When was the last time the site was updated? 

A good question, huh? Technology moves fast, and Google is constantly changing, and don’t forget about the changes in different consumers and their behaviors. Essentially, updating and changing in the digital world is never-ending. 

Research shows that 73 percent of companies invest in their site’s design to help improve their digital branding. An outdated website will not stand out from the rest, and for those who are using templates to design and develop their websites, the same thing will happen. 

A great way to stand out from the template crowd is to get a custom design and developed website! A great CMS out there is ExpressionEngine, which is what our developers use! 

From there, content is one of the biggest ways that a company will rank in search engines which means it is time to update content. 

2. Improve content

Content is king! Not just any content though, high-quality content. Whether the content is brand new and optimized for SEO or this content is refreshed content on the site, it is important to put an emphasis on content within internet marketing.

If there are old team members on the about us page, old FAQs that should be expanded or updated, blogs that are ranking, but could be higher with some changes, then update it all!  All of this is valuable to a website!

3. Call to actions (CTAs)

A Call to Action (CTA) is a persuasive statement that encourages a consumer to take the next step in their customer journey. If the customer is searching for a product or service, it is important to direct them to the product or service through the journey. 

It is estimated that 90 percent of people who look at a website will read a CTA. 

Even though consumers are tech-savvy, it is important to provide the best experience. 

4. Implement images and videos

Is your site a text-heavy website? Images and whitespace help to break up larger chunks of text on a website to provide a better user experience. It is important to have imagery, but make sure it is cohesive with the white space on the site. 

What images could you use? A great idea is to host a photo shoot at the office. Pictures of the team, inventory, tutorials, infographics for text-heavy content, and videos! The best part about these images and videos is that they can be used for social media marketing and uploaded on YouTube! 

5. This helps SEO

It can be argued that SEO is one of the most important internet marketing Omaha strategies that can be implemented. This along with an updated or a newly redesigned and developed website can provide the digital presence your company needs. 

6. Hire us! 

Omaha Media Group is one of the leading creative management firms in the Midwest. Our experts are able to help with website redesign and development projects and internet marketing Omaha strategies! 

For more information, contact us today!