Search marketing is an integral part of building a successful online business presence. Search marketing is what drives traffic to your website through both paid and unpaid means.

Search engines such as Google and Bing have what is known as the search results pages or the SERPs where the results of the query typed in by the user is displayed. The goal is to rank among the first few results displayed on the first page of the SERPs.

This is a tricky task since ranking better in SERPs requires the implementation of several creative and innovative strategies. There should be careful attention to content, aspects of the webpage such as page speed, responsiveness, and so on.

Companies use a number of methods to increase their search engine rankings. Among one of these methods, the most commonly used method is increasing rankings through the use of social media tools like Facebook, Twitter, Instagram, and LinkedIn.

Here are a few ways how twitter can be used in search marketing.

Be active on twitter

Although this sounds quite obvious, it is important to remember that unlike other social media platforms like Facebook, you can promote your content through Twitter only when people start taking in the type of content you are trying to push.

It is, therefore, very important to build a network of influencers and people who are interested in what you do.

It is important to try and find conversations relevant to your content and to enter conversations that are centered around them. In short, you need to constantly interact with the communities you are trying to target.

Use hashtags

Hashtags are a great way to start a trend and make sure that your content is searchable. Hashtags have been known to be a strong factor in driving conversions from the traffic through search engines such as Google.

When you use hashtags, the first step is to conduct a thorough research to come up with the hashtags that are most relevant to your business and content. In addition, it is best to stay away from overdoing it with hashtags everywhere.

A general rule of the thumb is to stick with one or two relevant hashtags. Also, it is important to keep your hashtags as simple and short as possible.

Use Twitter tools

Twitter tools are excellent to help you promote your content. These tools help you save time and effort when it comes to publishing content. Twitter tools simply automate the process of sharing content on Twitter.

Simply connect your blog to the Twitter account you are using, and you will find that a tweet automatically goes out each time you post new content. In addition, certain twitter tools also enable you to gather valuable followers be generating retweets and mentions.

Twitter tools also help you to track and monitor the traffic on your twitter account by providing the analytics of your account. If you use twitter tools the right way, they are an excellent way to leverage your Twitter profile.