Marketing is how people learn about your products and services. It raises brand awareness, builds trust and generates leads. If you want to craft the perfect marketing strategy, then you need to know about the difference between the two types of marketing.

The two types of marketing are inbound and outbound marketing. Both have their advantages and disadvantages. However, working with marketing companies in Omaha can help you find the perfect balance between the two. 

For new business owners or those looking to improve their marketing strategy, here is a breakdown of what inbound and outbound marketing is. 

What is outbound marketing?

Outbound marketing is often referred to as the traditional form of marketing. It is when a business is proactively reaching out to potential customers in order to get them to buy its products or services. When companies use this kind of marketing, they cast a wide net, hoping to get qualified leads.

Examples of outbound marketing 

When you hear the term outbound marketing, consider the following:

• Television ads

• Radio ads

• Cold calling

• Press releases

• Trade shows

• Seminar series 

• Email spams

The pros and cons of outbound marketing

Many companies still use outbound marketing strategies in their everyday marketing. It does have some advantages like it allows for easy delivery for regional advertising and does not allow for customers to see negative feedback. 

However, there are some disadvantages. For example, outbound marketing is quite expensive. You would need to budget for TV commercials, newspaper ads or cold calling. Another disadvantage is measurement. There is no really good way to measure the effectiveness of outbound marketing. For example, if you buy a billboard, you cannot actually know how many people saw your ad. There is no easy way to track if that advertisement led them to do business with you.

What is inbound marketing?

Inbound marketing is a type of marketing that attracts customers by creating valuable content and experiences tailored to them. This strategy uses a methodology that grows your organization by building meaningful relationships with customers. It uses the inbound methodology of attracting, engaging and delighting. 

Examples of inbound marketing

Some forms of inbound marketing that you may be familiar with are:

• Blog posts

• E-books

• Infographics

• Videos

• Webinars

• News articles 

• Social media

The pros and cons of inbound marketing

Inbound marketing has some major advantages, like being more budget-friendly. It uses free marketing channels like social media and email to increase visibility. Another advantage is that it is easier to measure because it uses digital channels. You can see how effective your ads were. 

The disadvantages of using inbound marketing are that it takes time and there is a lot of competition. Getting your website to rank high on search engine results pages does not happen overnight. 

It takes time to get your page to increase in ranking. Another disadvantage is the competition. There are a lot of other companies also using the same strategies. You need to make sure your advertising stands out. That is why many companies hire marketing companies in Omaha.

Hire one of the best marketing companies in Omaha!

Now that you know about the two different types of marketing, let Omaha Media Group craft a marketing strategy that helps you reach your business goals. We can streamline both your outbound and inbound marketing strategies. Contact us today to learn about our marketing strategies!