The month of June was an extremely busy month for Google from releasing new YouTube Advertising for Small businesses and four major updates to their search results! These are the top latest SEO updates that all companies need to know. 

Google Announces Spam Update

In a continuous effort to monitor and remove websites that are phishing and malware, if Google suspects you are a spam website, they will remove it to ensure the integrity of the SERP! This is the second rollout of this update for the month of June, and while your website isn’t spammy, it can still be affected by this update. 

This is because the SERP can drastically change, and in return, rankings can spike or decrease based on the changes the updates do! 

Google Verifies Core Web Vitals update 

The first wave of the Core Web Vitals updates has been under process since the beginning of the month. As a way to help all companies, marketers, SEOs, and website developers out, Google Search Console has its own reporting for the update itself. 

This provides what links are failing, the percentage of mobile-friendly, speed of the site, and more. The second wave of this update is projected to start in August 2021, and from there, continuously improve as it learns more about SERP. 

June Core 2021 Update

As of June 15th, 2021, the June Core Update was finished rolling out stated by Danny Sullivan, Google’s Search Liasion, on Twitter. The SEO Meteorologist noticed an increase in volatility in Google, but overall, nothing that has not been noticed before. Another core update, another month for SEOs out there. 

Google released the biggest updates all at once

The month of June saw four major updates happen in Google’s SERP! There were two Google Spam updates, a June 2021 Core Update, and the official first round of the Core Web Vitals! 

What are some actionable steps to take next? Check out how your website is currently doing! Is there anything that can be improved upon, especially with the Core Web Vitals update, this will drastically improve your website moving forward. There is something else to note here, these updates are not only for the traditional SERP that we are used to.

These updates affect all aspects of Google’s SERP, not just the traditional search results, which makes monitoring all of this even more difficult. Are you prepared? 

If not, contact us today for help with your local/national SEO strategy! We offer customizable packages for all clients based on their individual needs and marketing goals. For more information, click the button below.