There is no denying that social media marketing is one of the most common marketing strategies out there. A research study from 2019 showed that 45 percent of U.S. adults go to a local restaurant based on their social media alone! Who hasn’t gone to social media before to look at pictures of their menu or even read social reviews? 

With over four billion people logging onto social media accounts every single day, there is value in using this marketing strategy. 

While your local restaurant doesn’t need to grab the attention of this many social media users, it is important to grab local hungry patrons and visitors to wine and dine at your restaurant! 

Importance of social media marketing 

In the B2C industry, social media marketing is important to build brand awareness while bringing in sales and leads. Social media is about building relationships with followers who want to view and eat your food! 

Social media provides the following benefits: 

• Increase brand awareness
• Increase lead generation
• Nurtures leads
• Provides custom content (User-generated content) 
• Grows your audience
• Grows your reach

While there are a plethora of options for starting social media marketing, it is important to find the right ones for a maximized social strategy and management. 

Facebook

Facebook has transformed into one of the most widely used social media platforms out there. It provides small to Fortune 500 companies and creators with the ability to reach their audience from their living room to the next stop in their night on the town. 

One of the best parts about Facebook is the ability to join and create Facebook Groups. A great group to join is Omaha Food Lovers! It is a community of foodies and local restauranteurs all gathered together to share their love of food. 

Instagram 

Instagram is all about pictures and videos, and sharing food content on this platform can bring in more attention and patrons! The three top hashtags on Instagram are #Food, #FoodPorn, #Foodie. 

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Another thing Instagram offers is a variety of different abilities to market on its platform! From Instagram Reels to Stories and traditional feed posts, a local restaurant can get their food out faster! 

When is the best time to post your delicious food on Instagram? Beam Box states during prime meal times of breakfast, lunch, and dinner! 

TikTok 

While you might not be like Duolingo with their unhinged TikToks, this platform is showing its worth to restaurants! TikTok allows you to create short videos of 10 seconds to three minutes long with customization. 

One great way to grow on TikTok is by participating in their latest trends. There is always a new trend happening on the app, and with so many different audiences, social strategy and management can be a bit more relaxed and fun. 

Yelp 

While Yelp is technically not part of the social media marketing world, it is a third-party platform that does hold some weight when it comes to patrons picking your restaurant over the other. In major metropolitan cities, there is something called “Elite Yelpers.” These are a group of people who leave awesome, and sometimes not awesome reviews of businesses and restaurants. 

With their badge and fingers typing, it does hold some weight in choices. 

Hire us! 

We will whip up the best social strategy and management in the area! Our company offers plenty of other digital strategies as well to create a strong omnichannel marketing strategy. For more information regarding our services, contact us here!