In the face of lockdowns and social distancing measures, businesses have turned to social media as a lifeline to maintain connections with their customers. 

When physical interactions are limited, the digital realm offers a wealth of opportunities to engage and foster meaningful relationships. Users are able to connect with brands about delivery updates or see what their friends and family are doing across the country. 

In case of another lockdown, it is important for businesses to have a lockdown social media plan. Our Omaha social media management team is here to share some strategies for maximizing social media engagement to stay connected with your customers during lockdowns. 

Lockdown social media engagement

Consistent and authentic communication

Consistency is key when it comes to social media engagement. Maintain an active presence by posting regularly and responding promptly to comments and messages. Authenticity is equally important — be genuine and transparent in your interactions to build trust.

Share relevant and valuable content

During lockdowns, people are seeking information, entertainment and connection. Tailor your content to meet these needs. Share informative articles, entertaining videos and engaging posts that resonate with your audience.

Utilize live streaming

Live streaming on platforms like Facebook, Instagram and YouTube allows you to connect with your audience in real time. Host Q&A sessions, product demonstrations or virtual events to engage with customers directly.

User-generated content

Encourage customers to create content related to your brand and products. Share user-generated content on your social media accounts to showcase your community and build a sense of belonging.

Interactive polls and surveys

Engage your audience with interactive polls and surveys. Ask for feedback on your products or services or involve them in decision-making processes. It's an excellent way to show that you value their input.

Storytelling

Don’t just share promotional posts. You should also be trying to build a connection around this time. Share stories about your brand's journey, employees or customer success stories. Storytelling creates an emotional connection and helps humanize your brand. 

Personalized Responses

When responding to comments and messages, personalize your replies. Use the person's name and address their specific questions or concerns. It shows that you're genuinely interested in their needs.

Provide customer support

Use social media as a customer support channel. Promptly address customer inquiries and issues, demonstrating your commitment to their satisfaction.

Hire an Omaha social media management company to increase your social media marketing!

In challenging times, social media becomes a vital bridge between businesses and their customers. By implementing these strategies, you can not only maintain connections but also build stronger relationships with your audience. Remember, social media is a dynamic space, so stay agile and adapt your engagement efforts as the situation evolves.