As you prepare yourself for a brand new year, Omaha web design companies suggest you do the same to your company’s website. The new year is the perfect time to fix any website maintenance issues and make a successful website.

Keeping your website functioning correctly will keep your customers coming back and recommending your company to friends and family. Here are a few ways Omaha web design companies suggest to prepare your website for the new year. 

Ways to prepare your website for the new year

Check your website’s speed

The speed of your website is essential. Businesses with slow-loading web pages leave a negative impression on 45% of their customers. The ideal speed for websites to load and increase their conversion rates is a zero to four-second load time. 

Set aside time to check how fast your website is loading. An excellent way to test your website’s speed is by using Google PageSpeed Insights. It gives your website a score and then explains why Google gave it that score. You can make the necessary changes to your site yourself or hire Omaha web design companies. 

Update your website’s content

An important aspect you should not put aside is checking to make sure your website’s content is correct. You want your customers to get accurate information about your business when they click on your site.

Some things you should consider updating include: 

• Store hours

• Directions

• Contact information

• Products 

• Return policy

• Staff information

Make your website accessible to everyone

Anyone should be able to use your website. That is why you should consider making your website accessible to everyone, including those living with a disability. In the United States, 25% of adults are living with at least one disability. 

You can make your website more user-friendly through web accessibility, which is all about designing and developing websites and tools that people living with disabilities can use. Some ways you can make your website accessible are by:

• Adding alt-text on images 

• Allowing enlarged font sizes

• Keeping color contrasts in mind

• Incorporating keyboard navigation

• Using descriptive URLs

Test your forms

Does your website have forms where people can submit photos or requests? If it does, you should ensure they are working properly and that the indicated person is receiving these items. Run a test to see if the forms work and who receives them. It helps you reduce the chances of upsetting customers with questions or losing potential leads. 

Update your website’s security

You want to protect anyone that uses your site, especially if you are an e-commerce site. That is where web security comes in. One of the best ways to keep your website secure is with a secure sockets layer, or SSL. This kind of security makes it very difficult for hackers to intercept the data coming into and out of your website. Users will know if your website is secure by looking at your address. If the website has “https://” then it has a valid SSL certificate.

Need help with any of the tasks above? Hire one of the best Omaha web design companies!

At Omaha Media Group, we provide web design and development services to companies of all sizes and industries. Our talented developers can assist with design development or even a complete redesign of your website. Contact us today to get your website ready for the new year!