If you’re wondering if you should invest in SEO, the answer is yes. SEO, when done correctly, helps your business grow and offers real value to you and your customers. Whether your business is small or large, SEO can greatly impact the overall success of your company.

When you search for something on Google, do you often click past the first page? You likely don’t very often, if at all. Very few users click beyond the first page of a Google search. If you want your website to get to your target audience, you need to be on the first page of results. One way to ensure that happens is to use the best SEO practices. As your Omaha SEO expert, we want to help you learn and utilize SEO to help your business thrive. 

Discover the perks of SEO

Your site already has the answers your customers are looking for, and through organic visibility SEO will help drive your entire target audience to your site via their search engine query. Every company wants to have high-quality website traffic, and getting your website on the first page of the search results is a surefire way to achieve this.

You’re probably wondering if the ROI will be worth it? Well, the first page of Google’s results capture 71% of search traffic clicks, whereas the second page and after come in at below 6% of all website clicks. Hate to break it to you, but if your website isn’t showing up on the first page of Google, it’s not getting clicked on.

SEO improves your company’s credibility and trust, and it gives your business 24/7 promotion. Google looks for websites that offer great user experience, load quickly and have quality content. If your website checks all of those boxes, the algorithm will draw people to your website and build credibility. SEO doesn’t close after work hours, and it will ensure your company will always be reachable while users are searching for you. 

Utilize these SEO best practices

Firstly and most importantly is keyword optimization. Finding and adding relevant keywords, and sometimes secondary keywords, to the content on your website will get your company on the first page of search engines. If you use keywords correctly in your site’s content, people will be led to your website over others. SEMRush is a great tool to find keywords relevant to your page’s focus, your brand identity, your products and services, as well as to see how your competitors are performing.

The next step is to write content that is both original and unique to your brand. Be sure to create content that thoroughly  answers the questions your audience is asking. Some other essential SEO tips are to optimize your page title and meta description, use short and descriptive URLs, optimize graphics, make sure your site loads quickly, audit your site regularly and use backlinks from websites that already have high page authority. It’s important to note that Google’s algorithm is constantly changing, so no matter what your experience level is with SEO, you’ll need to be constantly learning and experimenting.

Take advantage of the benefits of SEO with an Omaha SEO expert

We are one of the best SEO companies in Omaha, and we’re here to help your site succeed! We can make sure your website is properly optimized and marketed to enhance your content to maximize revenue. Reach out to your local Omaha SEO experts today to get started.